Articles in Category : Fashion Retail

A Tech Reboot: Why Are Fashion Companies Building Their In House Analytics Competencies?   Santosh Kumar     August 14, 2018  Blog , Customer Analytics , fashion merchandising management , Fashion Retail This article looks at the various reasons why fashion businesses have moved from the traditional outsourcing model to building up their in-house competencies...

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5 Steps to Mastering Customer Journey Focused Marketing in Retail   Bhavna Sachar     July 30, 2018  Blog , Customer Analytics , fashion merchandising management , Fashion Retail Consumer facing businesses are crippled by every-growing touchpoints and siloed systems that don’t speak to each other. A complete overhaul of these legacy technologies isn’t an option – it is cost prohibitive with a long-drawn-out time to value....

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The Unglamorous Truth of Fashion Retailing in 2018   Santosh Kumar     April 18, 2018  Blog , Customer Analytics , Fashion Retail , Pricing Analysis , Retail Analytics Market analysis suggests that almost 95% of fashion retailers are looking at solving existing challenges and are bullish on solutions that help them solve existential problems and are bearish on AR and VR. This blog explores the reality that is facing fashion retailers in 2018 and what they are doin...

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Top 5 Analytics trends
Top 5 Analytics trends in Fashion Retail   Seema Agarwal     June 14, 2016  Analytics trends , Fashion Retail , IOT , Market Basket Analysis , Merchandise Assortment , Promotions , Real-time business intelligence , Retail Analytics Fashion retail industry is looking at several ways to utilize emerging analytical technologies. Let’s look at some of the ways this is happening today ...

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Fashion Retail Analytics
The Key to Innovation in Fashion Retail – Analytics.   Seema Agarwal     June 14, 2016  Customer Centric Merchandising , Demand Estimation , Fashion Retail , Markdown optimization , Prescriptive analytics , Pricing Analysis , Retail Analytics Let’s look at some of the ways advanced analytics is driving business innovation in the fashion retail industry. ...

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