Articles in Category : fashion merchandising management

A Tech Reboot: Why Are Fashion Companies Building Their In House Analytics Competencies?   Santosh Kumar     August 14, 2018  Blog , Customer Analytics , fashion merchandising management , Fashion Retail This article looks at the various reasons why fashion businesses have moved from the traditional outsourcing model to building up their in-house competencies...

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5 Steps to Mastering Customer Journey Focused Marketing in Retail   Bhavna Sachar     July 30, 2018  Blog , Customer Analytics , fashion merchandising management , Fashion Retail Consumer facing businesses are crippled by every-growing touchpoints and siloed systems that don’t speak to each other. A complete overhaul of these legacy technologies isn’t an option – it is cost prohibitive with a long-drawn-out time to value....

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