Articles in Category : Retail Analytics

Automation and Augmentation of Retail Data and Analytics | NRF 2019   Ajith Nayar     December 12, 2018  Analytics trends , Blog , Customer Centric Retailing , IOT , predictive analytics in retail , Retail Analytics , retail business intelligence , retail customer experience , Retail data , retail intelligence As data explodes, the human ability to manually explore data, to find out issues or opportunities, and to device tactics to address them, is becoming a thing of the past. Read more to find out how a retailer can adapt to this change....

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[Infographic] Why will you attend NRF 2019?   Manthan Editorial Desk     December 4, 2018  Blog , Customer Analytics , infographics , Retail Analytics , Supplier Collaboration , Target One , Vendor Link This year at the NRF Retail Big Show 2019, Manthan will be showcasing The Store That Knows. This offers analytics and insights 24x7, giving you smart recommendations while implementing your decisions. All in natural language....

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Retail Prophet Doug Stephens Interview: The store of the future won’t be a “store”   Manthan Editorial Desk     November 12, 2018  Blog , Customer Centric Retailing , Interview , Retail Analytics Changes are rampant in the retail industry. Every day we hear of both big brands (and small ones) closing shop or downsizing in an effort to stay lean and competitive. ...

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Build or buy a Customer Data Platform? Here’s the answer   Varij Saurabh     October 29, 2018  Blog , Customer Analytics , Customer Data Platform , Omni channel retail , Omnichannel Retail , single customer view , Single View Of Customer Any marketer looking to invest in a CDP will have to grapple with the build vs. buy conundrum. Here we compare the build and buy options, with focus on time to value...

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What goes into a Customer Data Platform Implementation   Rachna Manwani     October 29, 2018  Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...

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Move Over Nostradamus: Prescriptive Analytics Takes Control of Customer Engagement   Bhavna Sachar     October 5, 2018  Blog , Customer Analytics , customer engagement , Next best offer , next-best actions , Prescriptive analytics Talk about how machine learning can predict and recommend based on various factors. In fashion, decisions such as color, size, fabric, design, style, preferred price range, where to promote are important. Similarly, in grocery, flavour, nutrition, convenience of use, dietary preferences, price point...

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Riding the Rollercoaster: Your Approach to Customer Journey Marketing   Bhavna Sachar     September 18, 2018  Customer Analytics , customer experience , Customer Journey , Customer Marketing , in store experience , infographics According to the Harvard Business Review it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer. ...

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Gartner’s 2018 Hype Cycle for Retail Technologies. What you need to know.   Ajith Nayar     August 30, 2018  Blog , Customer Analytics , Retail Analytics , Supplier Collaboration Gartner’s Hype Cycle for Retail Technologies 2018 is out, with trends for technology leaders. This year, the Hype Cycle has identified democratized AI as a key trend – products and solutions that “blur the lines between human and machine”. We are pleased that Manthan has found me...

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A Tech Reboot: Why Are Fashion Companies Building Their In House Analytics Competencies?   Santosh Kumar     August 14, 2018  Blog , Customer Analytics , fashion merchandising management , Fashion Retail This article looks at the various reasons why fashion businesses have moved from the traditional outsourcing model to building up their in-house competencies...

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