Articles in Category : Retail Analytics
Customer-Centric Algorithmic Merchandising, The Next Game-Changer In Retail
December 14, 2018
Analytics trends , Blog , Customer Centric Merchandising , Customer Centric Retailing , customer experience , customer experience center , Merchandise Analytics , Merchandise Assortment , merchandise planning , Retail Analytics , retail customer experience
Let’s dwell on how algorithmic merchandising can have a huge impact during the different stages of a seasonal or cyclical retail business. ...
Automation and Augmentation of Retail Data and Analytics | NRF 2019
December 12, 2018
Analytics trends , Blog , Customer Centric Retailing , IOT , predictive analytics in retail , Retail Analytics , retail business intelligence , retail customer experience , Retail data , retail intelligence
As data explodes, the human ability to manually explore data, to find out issues or opportunities, and to device tactics to address them, is becoming a thing of the past. Read more to find out how a retailer can adapt to this change....
What goes into a Customer Data Platform Implementation
October 29, 2018
Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers
A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...
Move Over Nostradamus: Prescriptive Analytics Takes Control of Customer Engagement
October 5, 2018
Blog , Customer Analytics , customer engagement , Next best offer , next-best actions , Prescriptive analytics
Talk about how machine learning can predict and recommend based on various factors. In fashion, decisions such as color, size, fabric, design, style, preferred price range, where to promote are important. Similarly, in grocery, flavour, nutrition, convenience of use, dietary preferences, price point...