Articles in Category : Omni channel retail

Hyper-Personalization: The Next Frontier – With Raj Badarinath & Mike Ni Manthan Editorial Desk February 25, 2020 E-commerce , Omni channel retail , retail customer experience Personalized experiences are always blissful. Be it a personalized workout routine at the gym or a spa treatment, it always feels like a luxury. Personalization today is not just in terms of including a prospect’s first name in an email directed to them. It is the next step in the era of Hyper-per...

Build or buy a Customer Data Platform? Here’s the answer Varij Saurabh October 29, 2018 Blog , Customer Analytics , Customer Data Platform , Omni channel retail , Omnichannel Retail , single customer view , Single View Of Customer Any marketer looking to invest in a CDP will have to grapple with the build vs. buy conundrum. Here we compare the build and buy options, with focus on time to value...

Analytics Based Omnichannel Experience Santosh Kumar September 14, 2017 Blog , Brand Loyalty , Customer Analytics , Multichannel Marketing , Omni channel retail , prime loyalty program , The Everything Store Customers who have visited Amazon book stores say that, inside, it looks like a Web page that has come to life. Read about what they are doing to deliver an omnichannel experience by leveraging big data and optimizing the available space....

Increasing Customer Lifetime Value (CLV) in e-Commerce Sanjay Kupae May 3, 2016 E-commerce , Omni channel retail , Personalization e-Commerce retailers can increase customer lifetime values (CLV) through customer journey analytics and tracking the customer's path to purchase...