Articles in Category : E-commerce

State Of Customer Experience Today   Sanjay Kupae     September 15, 2017  E-commerce , in-store practices , Retail Analytics , retail customer experience The retail customer experience has seen a radical shift in the past 5 years. The values attached to better experiences have started to surpass discount incentives offered. Customers have become more digitally aware of what product they are looking for, more expressive and perceptive about product fe...

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Analytics Based Omnichannel Experience   Santosh Kumar     September 14, 2017  Blog , Brand Loyalty , Customer Analytics , Multichannel Marketing , Omni channel retail , prime loyalty program , The Everything Store Customers who have visited Amazon book stores say that, inside, it looks like a Web page that has come to life. Read about what they are doing to deliver an omnichannel experience by leveraging big data and optimizing the available space....

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Disney retail customer experience
Top ten ways Disney sets the bar for the retail customer experience   Hillary Ashton     June 17, 2016  Analytics , Customer Analytics , Customer Data , Customer Insights , E-commerce , Marketing Strategy , Personalization , Single View Of Customer There's a lot to learn from the Disney retail experience. Even though Disney is not a retailer ,the customer experience Disney provides is truly a retail experience. Here are some moments of excellence and how we can adopt them into the retail space....

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Customer Lifetime Value
Increasing Customer Lifetime Value in e-Commerce   Sanjay Kupae     May 3, 2016  E-commerce , Omni channel retail , Personalization e-Commerce retailers can increase customer lifetime values through customer journey analytics and tracking the customer's path to purchase...

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