Articles in Category : E-commerce

Build or buy a Customer Data Platform? Here’s the answer   Varij Saurabh     October 29, 2018  Blog , Customer Analytics , Customer Data Platform , Omni channel retail , Omnichannel Retail , single customer view , Single View Of Customer Any marketer looking to invest in a CDP will have to grapple with the build vs. buy conundrum. Here we compare the build and buy options, with focus on time to value...

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What goes into a Customer Data Platform Implementation   Rachna Manwani     October 29, 2018  Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...

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how-the-online-ecommerce-model-is-disrupting-cpg
How The Online Ecommerce Model Is Disrupting CPG   Victoria Greene     April 24, 2018  Analytics , Analytics trends , Blog , Customer Analytics , E-commerce , Retail Analytics Ecommerce has never really been restricted to high-ticket items, but it’s only through outstanding levels of efficiency and automation that it has finally become a major disruption to the CPG world— and there’s no going back now....

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A Day In The Store – A Bedtime Story for Retail Store Operations   Vishanth Ragunath     January 22, 2018  Analytics trends , Customer Analytics , customer experience , Demand Estimation , E-commerce , in store experience , in-store practices , Retail Analytics , Shopper Experience Engage247 is a smart mobile application is designed to provide retail store teams with real-time insights into operations, single view of their customers for personalized engagement and prescriptive actions that will help them consistently deliver a winning in-store experience. ...

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Amazon vs Rest of the World   Santosh Kumar     December 26, 2017  Analytics , Blog , Customer Analytics , Customer Data , Customer Marketing , E-commerce , Marketing Strategy , Retail Analytics Amazon has 536 Million Products on sale as of now. Not SKUs, products.If Amazon wanted to, it can give one unique product to every single person in all of North America as a Christmas gift and still have the same products on its virtual shelf for the rest of the world to buy. ...

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State Of Customer Experience Today   Sanjay Kupae     September 15, 2017  E-commerce , in-store practices , Retail Analytics , retail customer experience The retail customer experience has seen a radical shift in the past 5 years. The values attached to better experiences have started to surpass discount incentives offered. Customers have become more digitally aware of what product they are looking for, more expressive and perceptive about product fe...

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Analytics Based Omnichannel Experience   Santosh Kumar     September 14, 2017  Blog , Brand Loyalty , Customer Analytics , Multichannel Marketing , Omni channel retail , prime loyalty program , The Everything Store Customers who have visited Amazon book stores say that, inside, it looks like a Web page that has come to life. Read about what they are doing to deliver an omnichannel experience by leveraging big data and optimizing the available space....

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Disney retail customer experience
Top Ten Ways Disney Sets The Bar For The Retail Customer Experience   Hillary Ashton     June 17, 2016  Analytics , Customer Analytics , Customer Data , Customer Insights , E-commerce , Marketing Strategy , Personalization , Single View Of Customer There's a lot to learn from the Disney retail experience. Even though Disney is not a retailer ,the customer experience Disney provides is truly a retail experience. Here are some moments of excellence and how we can adopt them into the retail space....

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Customer Lifetime Value
Increasing Customer Lifetime Value (CLV) in e-Commerce   Sanjay Kupae     May 3, 2016  E-commerce , Omni channel retail , Personalization e-Commerce retailers can increase customer lifetime values (CLV) through customer journey analytics and tracking the customer's path to purchase...

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