Articles in Category : Retention
What goes into a Customer Data Platform Implementation
Rachna Manwani
October 29, 2018
Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers
A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...
READ MORE
7 Ways to Define Winning Customer Segments
Joanna Beerman
July 22, 2015
Analytics , Campaign Management , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Marketing Analytics , Marketing Strategy , Predictive Analytics , Retention
Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics....
READ MORE
