Articles in Category : Personalization

What goes into a Customer Data Platform Implementation   Rachna Manwani     October 29, 2018  Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...

READ MORE

Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018  Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization “Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...

READ MORE

3 Tips to Personalize Retail Newsletters   Santosh Kumar     March 21, 2018  Customer Analytics , customer experience , Customer Journey , Grocery , Personalization , Personalized notifications , Real-time Personalization , Target One As the industry shifts focus from pushing profitable products and goods to catering to the digitally empowered customer, customer engagement is playing a crucial role in bringing in the moolah. ...

READ MORE

The year 2018: Predictions for Convenience Stores   Santosh Kumar     December 1, 2017  Assortment optimization , C-Store , Customer Analytics , customer experience , Customer Segmentation , Data-Driven Marketing , Multichannel Marketing , Omnichannel Retail , Personalization , Price Optimization , Retail Analytics , Single View Of Customer , Supplier Collaboration , Supplier Collaboration in Retail , Supplier Performance , Supply Chain As the convenience stores segment goes through yet another year of evolution, catering to the new 'I need everything personalized' customer is clearly standing out as the biggest differentiator from the competition....

READ MORE

Achieving a Single Customer View in E-Commerce   Amit Rohatgi     July 12, 2016  Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Segmentation , Market Segmentation , Personalization , Single View Of Customer Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record....

READ MORE

Retail customer loyalty programs
How Big Data improves loyalty programs   Rachna Manwani     June 29, 2016  Analytics , Big Data , Customer Analytics , Customer Data , Loyalty , Personalization , Retention Today’s shoppers do not equate loyalty program to a discount alone. They seek a loyalty program which offers value. ...

READ MORE

Disney retail customer experience
Top Ten Ways Disney Sets The Bar For The Retail Customer Experience   Hillary Ashton     June 17, 2016  Analytics , Customer Analytics , Customer Data , Customer Insights , E-commerce , Marketing Strategy , Personalization , Single View Of Customer There's a lot to learn from the Disney retail experience. Even though Disney is not a retailer ,the customer experience Disney provides is truly a retail experience. Here are some moments of excellence and how we can adopt them into the retail space....

READ MORE

Customer Lifetime Value
Increasing Customer Lifetime Value (CLV) in e-Commerce   Sanjay Kupae     May 3, 2016  E-commerce , Omni channel retail , Personalization e-Commerce retailers can increase customer lifetime values (CLV) through customer journey analytics and tracking the customer's path to purchase...

READ MORE

The 4 Marketing Skills
Webinar:The 4 Marketing Skills You Need to Survive   Joanna Beerman     June 24, 2015  Agile Marketing , Analytics , Attribution , Customer Analytics , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer....

READ MORE

Marketing Analytics
The New 4 A’s of Marketing: Analytics is the Glue   Hillary Ashton     March 31, 2015  Agile Marketing , Attribution , Customer Analytics , Customer Insights , Marketing Analytics , Marketing Measurement , Marketing Strategy , Marketing Technology Officer , Personalization The final post in a five part blog series on the 4 A’s a marketing. Hillary Ashton summarizes this new marketing framework with a particular emphasis on the fourth “A” - analytics. Best-in-class marketers are using technologies and analytical skillsets to become better at the 4A’s of marketi...

READ MORE

Related Posts

Customer-Centric Algorithmic Merchandising, The Next Game-Changer In Retail
Automation and Augmentation of Retail Data and Analytics | NRF 2019
Analytics & Insights: Interview with rue21’s Chief Analytics Officer, Mark Chrystal