Articles in Category : Mobile

3 Things Every Retail Marketer Needs (and where your current marketing tools may be letting you down) Bhavna Sachar January 3, 2019 Blog , Campaign Management , Churn management , customer engagement , Customer Journey , Customer Life-cycle Marketing , Customer Marketing , Data-Driven Marketing , Mobile , Multichannel Marketing , next-best actions , Path-to-purchase , Personalization The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store...

Counterpunching AmazonGo Santosh Kumar January 30, 2018 Customer Analytics , Instore personalization , Merchandise Analytics , Mobile , Promotions , Real-time Personalization , Target One At the time of writing this article, there were 10M+ views of the video Amazon made to show the world how it's done. There have been millions of shares on Facebook and Linkedin, and the retweets ensured almost half the world has already seen the ‘future of retail’....

IOT: Considerations for Marketers

Part-3:The Internet of Things: Considerations for Marketers Joanna Beerman April 15, 2015 Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile The big use case of IoT in customer marketing is the use of Beacons. Beacons can be leveraged to engage customers in real time when they are in the store and willing to make a purchase....

IOT: Staying Focused on the Customer

Part-2:The Internet of Things: Staying Focused on the Customer Joanna Beerman April 8, 2015 Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics....

Internet of Things in Retail

Part-1:The Internet of Things: Considerations for Marketers Joanna Beerman April 1, 2015 Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile Manthan’s point of view on the market trends such as the Internet of Things (IoT), customer journeys and beacon technologies....

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