Articles in Category : Marketing Strategy

Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018  Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization “Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...

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Amazon vs Rest of the World   Santosh Kumar     December 26, 2017  Analytics , Blog , Customer Analytics , Customer Data , Customer Marketing , E-commerce , Marketing Strategy , Retail Analytics Amazon has 536 Million Products on sale as of now. Not SKUs, products.If Amazon wanted to, it can give one unique product to every single person in all of North America as a Christmas gift and still have the same products on its virtual shelf for the rest of the world to buy. ...

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Disney retail customer experience
Top Ten Ways Disney Sets The Bar For The Retail Customer Experience   Hillary Ashton     June 17, 2016  Analytics , Customer Analytics , Customer Data , Customer Insights , E-commerce , Marketing Strategy , Personalization , Single View Of Customer There's a lot to learn from the Disney retail experience. Even though Disney is not a retailer ,the customer experience Disney provides is truly a retail experience. Here are some moments of excellence and how we can adopt them into the retail space....

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Customer Segmentation
7 Ways to Define Winning Customer Segments   Joanna Beerman     July 22, 2015  Analytics , Campaign Management , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Marketing Analytics , Marketing Strategy , Predictive Analytics , Retention Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics....

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Market Segmentation vs. Customer Segmentation
Battle of The Segments: Market Segmentation vs. Customer Segmentation   Joanna Beerman     July 20, 2015  Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Market Segmentation , Marketing Analytics , Marketing Strategy When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance? ...

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The 4 Marketing Skills
Webinar:The 4 Marketing Skills You Need to Survive   Joanna Beerman     June 24, 2015  Agile Marketing , Analytics , Attribution , Customer Analytics , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer....

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CMO Leadership Forum
Overheard in the Market-Argyle CMO Leadership Forum   Hillary Ashton     June 18, 2015  Agile Marketing , Campaign Management , Customer Analytics , Customer Marketing , Marketing Events , Marketing Strategy Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California. ...

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Forrester Forum
Overheard in the Market: Forrester’s Forum for Marketing Leaders   Joanna Beerman     April 27, 2015  Customer Analytics , Customer Insights , Customer Journey , Marketing Strategy Three takeaways from the Forrester’s Forum for Marketing Leaders in New York, NY - Customer Obsession, Customer Journey and Customer Privacy. ...

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IOT: Considerations for Marketers
Part-3:The Internet of Things: Considerations for Marketers   Joanna Beerman     April 15, 2015  Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile The big use case of IoT in customer marketing is the use of Beacons. Beacons can be leveraged to engage customers in real time when they are in the store and willing to make a purchase....

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IOT: Staying Focused on the Customer
Part-2:The Internet of Things: Staying Focused on the Customer   Joanna Beerman     April 8, 2015  Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics....

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