Articles in Category : Customer Marketing

Riding the Rollercoaster: Your Approach to Customer Journey Marketing   Bhavna Sachar     September 18, 2018  Customer Analytics , customer experience , Customer Journey , Customer Marketing , in store experience , infographics According to the Harvard Business Review it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer. ...

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Why Customer Data Platform Is A Must Have In Retail Today?   Bhavna Sachar     August 30, 2018  Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing Personalization is daunting as customers today interact with brands through a variety of channels both online and offline. The collection of customer data is scattered in legacy systems – with departments such as sales, marketing and customer service holding information in silos. ...

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14 Metrics that Impact Customer Churn in Fashion Retail   Bhavna Sachar     August 27, 2018  Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing Knowing the metrics that impact your churn can help you better understand why your customers are disengaged. By identifying potential churners before they leave, retailers can take proactive steps to neutralize it. ...

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Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018  Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization “Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...

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Amazon vs Rest of the World   Santosh Kumar     December 26, 2017  Analytics , Blog , Customer Analytics , Customer Data , Customer Marketing , E-commerce , Marketing Strategy , Retail Analytics Amazon has 536 Million Products on sale as of now. Not SKUs, products.If Amazon wanted to, it can give one unique product to every single person in all of North America as a Christmas gift and still have the same products on its virtual shelf for the rest of the world to buy. ...

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4 things that will make me use your restaurant’s mobile app   Sanjay Kupae     July 26, 2017  Customer Analytics , Customer Marketing , Marketing Analytics , Restaurant Marketing , Restaurant Mobile Apps Today 1 in 3 restaurant chains have a mobile app, but they are struggling to get customers to use them frequently. The problem is customer may download an app to get the benefits of the promotion, but very quickly loose interest in the app as it provides very little value....

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Customer Segmentation
7 Ways to Define Winning Customer Segments   Joanna Beerman     July 22, 2015  Analytics , Campaign Management , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Marketing Analytics , Marketing Strategy , Predictive Analytics , Retention Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics....

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Market Segmentation vs. Customer Segmentation
Battle of The Segments: Market Segmentation vs. Customer Segmentation   Joanna Beerman     July 20, 2015  Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Market Segmentation , Marketing Analytics , Marketing Strategy When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance? ...

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The 4 Marketing Skills
Webinar:The 4 Marketing Skills You Need to Survive   Joanna Beerman     June 24, 2015  Agile Marketing , Analytics , Attribution , Customer Analytics , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer....

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CMO Leadership Forum
Overheard in the Market-Argyle CMO Leadership Forum   Hillary Ashton     June 18, 2015  Agile Marketing , Campaign Management , Customer Analytics , Customer Marketing , Marketing Events , Marketing Strategy Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California. ...

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