Articles in Category : Customer Journey

Riding the Rollercoaster: Your Approach to Customer Journey Marketing   Bhavna Sachar     September 18, 2018  Customer Analytics , customer experience , Customer Journey , Customer Marketing , in store experience , infographics According to the Harvard Business Review it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer. ...

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Why Customer Data Platform Is A Must Have In Retail Today?   Bhavna Sachar     August 30, 2018  Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing Personalization is daunting as customers today interact with brands through a variety of channels both online and offline. The collection of customer data is scattered in legacy systems – with departments such as sales, marketing and customer service holding information in silos. ...

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14 Metrics that Impact Customer Churn in Fashion Retail   Bhavna Sachar     August 27, 2018  Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing Knowing the metrics that impact your churn can help you better understand why your customers are disengaged. By identifying potential churners before they leave, retailers can take proactive steps to neutralize it. ...

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Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018  Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization “Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...

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3 Tips to Personalize Retail Newsletters   Santosh Kumar     March 21, 2018  Customer Analytics , customer experience , Customer Journey , Grocery , Personalization , Personalized notifications , Real-time Personalization , Target One As the industry shifts focus from pushing profitable products and goods to catering to the digitally empowered customer, customer engagement is playing a crucial role in bringing in the moolah. ...

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Achieving a Single Customer View in E-Commerce   Amit Rohatgi     July 12, 2016  Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Segmentation , Market Segmentation , Personalization , Single View Of Customer Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record....

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Multi-channel Customer Marketing
New Guide: Integrating Interactions with Multi-channel Customer Marketing   Sanjay Kupae     April 29, 2015  Analytics , Customer Analytics , Customer Journey , Multichannel Marketing Effective multi-channel marketing needs a calibrated four step approach that integrates every interaction with the customer. ...

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Forrester Forum
Overheard in the Market: Forrester’s Forum for Marketing Leaders   Joanna Beerman     April 27, 2015  Customer Analytics , Customer Insights , Customer Journey , Marketing Strategy Three takeaways from the Forrester’s Forum for Marketing Leaders in New York, NY - Customer Obsession, Customer Journey and Customer Privacy. ...

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IOT: Considerations for Marketers
Part-3:The Internet of Things: Considerations for Marketers   Joanna Beerman     April 15, 2015  Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile The big use case of IoT in customer marketing is the use of Beacons. Beacons can be leveraged to engage customers in real time when they are in the store and willing to make a purchase....

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IOT: Staying Focused on the Customer
Part-2:The Internet of Things: Staying Focused on the Customer   Joanna Beerman     April 8, 2015  Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics....

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