Articles in Category : customer engagement

Move Over Nostradamus: Prescriptive Analytics Takes Control of Customer Engagement   Bhavna Sachar     October 5, 2018  Blog , Customer Analytics , customer engagement , Next best offer , next-best actions , Prescriptive analytics Talk about how machine learning can predict and recommend based on various factors. In fashion, decisions such as color, size, fabric, design, style, preferred price range, where to promote are important. Similarly, in grocery, flavour, nutrition, convenience of use, dietary preferences, price point...

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