Articles in Category : Analytics

AI powered prescriptive segmentation is here

Automated customer segmentation for marketing goals

Varij Saurabh December 16, 2019 Analytics , Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Segmentation Wouldn’t it be nice if your marketing tool could help define the target segment based on your marketing objectives? Imagine the current scenario – you and your data scientist spend days, if not weeks, to figure out the characteristics of customers most likely to respond to a given messag...

20 technologies impacting restaurants today Manthan Editorial Desk April 22, 2019 Analytics , Blog , Customer Analytics , Customer Insights , infographics , Restaurant Marketing , Restaurants According to the Deloitte Restaurant of the Future Survey, restaurant technology is helping QSRs drive conversions and build customer loyalty. Step into any fast food or quick service restaurant today, and you’ll find technology has impacted everything from ordering to marketing to oper...

5 Mobile Marketing Tactics Your Restaurant Must Deploy This Quarter Manthan Editorial Desk April 16, 2019 Analytics , Blog , Campaign Management , Customer Analytics , Customer Data , customer engagement , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Marketing Strategy , Personalization , Real-time Personalization , Restaurant Marketing , Restaurant Mobile Apps , Restaurants According to reports, orders placed via smartphones and mobile apps will become a $38 billion industry and makeup nearly 11% of all quick-service restaurant sales by 2020. In 2016, a Nielsen study showed us that millennials are the largest group of smartphone users, as well as the generation that di...

10 Ways Analytics is Changing Restaurant Business Manthan Editorial Desk April 11, 2019 Analytics , Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Personalization , Restaurant Marketing , Restaurants Restaurant owners are sitting on a ton of data – from employee information to mobile apps, supply chain logistics to touchscreen kiosks, e-commerce numbers to social media reviews....

Advanced Analytics in The Restaurant Industry Santosh Kumar May 17, 2018 Analytics , Customer Analytics , Marketing Analytics , Restaurant Marketing , Restaurants The fight over which restaurant gets to satisfy your appetite is surely heating up. With ~$800B sales last year, this is an exciting space to watch, especially now. Customer expectations are at an all-time high and the consumer behavior is simply changing. This article looks at some of the innovativ...

How The Online Ecommerce Model Is Disrupting CPG Victoria Greene April 24, 2018 Analytics , Analytics trends , Blog , Customer Analytics , E-commerce , Merchandise Analytics Ecommerce has never really been restricted to high-ticket items, but it’s only through outstanding levels of efficiency and automation that it has finally become a major disruption to the CPG world— and there’s no going back now....

Amazon vs Rest of the World Santosh Kumar December 26, 2017 Analytics , Blog , Customer Analytics , Customer Data , Customer Marketing , E-commerce , Marketing Strategy , Merchandise Analytics Amazon has 536 Million Products on sale as of now. Not SKUs, products.If Amazon wanted to, it can give one unique product to every single person in all of North America as a Christmas gift and still have the same products on its virtual shelf for the rest of the world to buy. ...