Articles in Category : Agile Marketing

Webinar:The 4 Marketing Skills You Need to Survive Joanna Beerman June 24, 2015 Agile Marketing , Analytics , Attribution , Customer Analytics , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer....

Overheard in the Market-Argyle CMO Leadership Forum Hillary Ashton June 18, 2015 Agile Marketing , Campaign Management , Customer Analytics , Customer Marketing , Marketing Events , Marketing Strategy Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California. ...

The New 4 A’s of Marketing: Analytics is the Glue Hillary Ashton March 31, 2015 Agile Marketing , Attribution , Customer Analytics , Customer Insights , Marketing Analytics , Marketing Measurement , Marketing Strategy , Marketing Technology Officer , Personalization The final post in a five part blog series on the 4 A’s a marketing. Hillary Ashton summarizes this new marketing framework with a particular emphasis on the fourth “A” - analytics. Best-in-class marketers are using technologies and analytical skillsets to become better at the 4A’s of marketi...

The New 4 A’s of Marketing: A Focus on Agile Marketing Hillary Ashton March 17, 2015 Agile Marketing , Customer Analytics , Marketing Strategy The second in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton explores the importance of agile marketing in today’s digital landscape....