Articles in Category : Customer Analytics

Riding the Rollercoaster: Your Approach to Customer Journey Marketing   Bhavna Sachar     September 18, 2018  Customer Analytics , customer experience , Customer Journey , Customer Marketing , in store experience , infographics According to the Harvard Business Review it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer. ...

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Why Customer Data Platform is a must have in Retail today   Bhavna Sachar     August 30, 2018  Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing Personalization is daunting as customers today interact with brands through a variety of channels both online and offline. The collection of customer data is scattered in legacy systems – with departments such as sales, marketing and customer service holding information in silos. ...

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Gartner’s 2018 Hype Cycle for Retail Technologies. What you need to know.   Ajith Nayar     August 30, 2018  Blog , Customer Analytics , Retail Analytics , Supplier Collaboration Gartner’s Hype Cycle for Retail Technologies 2018 is out, with trends for technology leaders. This year, the Hype Cycle has identified democratized AI as a key trend – products and solutions that “blur the lines between human and machine”. It is in this context that Manthan has found mention...

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14 Metrics that Impact Customer Churn in Fashion Retail   Bhavna Sachar     August 27, 2018  Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing Knowing the metrics that impact your churn can help you better understand why your customers are disengaged. By identifying potential churners before they leave, retailers can take proactive steps to neutralize it. ...

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A Tech reboot: why are fashion companies building their inhouse analytics competencies?   Santosh Kumar     August 14, 2018  Blog , Customer Analytics , fashion merchandising management , Fashion Retail This article looks at the various reasons why fashion businesses have moved from the traditional outsourcing model to building up their in-house competencies...

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5 steps to mastering customer journey focused marketing in retail   Bhavna Sachar     July 30, 2018  Blog , Customer Analytics , fashion merchandising management , Fashion Retail Consumer facing businesses are crippled by every-growing touchpoints and siloed systems that don’t speak to each other. A complete overhaul of these legacy technologies isn’t an option – it is cost prohibitive with a long-drawn-out time to value....

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5 ways Fashion businesses can increase traffic – online and in-store
5 ways Fashion businesses can increase traffic – online and in-store   Santosh Kumar     July 9, 2018  Blog , Churn management , Customer Analytics , Customer Life-cycle Marketing , Micro-segmentation , Next best offer , Path-to-purchase This article explores 5 ways fashion businesses can use data and analytics to effectively increase traffic instore and online ...

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Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018  Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization “Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...

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Advanced analytics in the Restaurant Industry   Santosh Kumar     May 17, 2018  Analytics , Customer Analytics , Marketing Analytics , Restaurant Marketing , Restaurants The fight over which restaurant gets to satisfy your appetite is surely heating up. With ~$800B sales last year, this is an exciting space to watch, especially now. Customer expectations are at an all-time high and the consumer behavior is simply changing. This article looks at some of the innovativ...

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how-the-online-ecommerce-model-is-disrupting-cpg
How The Online Ecommerce Model Is Disrupting CPG   Victoria Greene     April 24, 2018  Analytics , Analytics trends , Blog , Customer Analytics , E-commerce , Retail Analytics Ecommerce has never really been restricted to high-ticket items, but it’s only through outstanding levels of efficiency and automation that it has finally become a major disruption to the CPG world— and there’s no going back now....

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Related Posts

Why Customer Data Platform is a must have in Retail today
Gartner’s 2018 Hype Cycle for Retail Technologies. What you need to know.
14 Metrics that Impact Customer Churn in Fashion Retail