Articles in Category : Customer Analytics

The year 2018: Predictions for Convenience Stores   Santosh Kumar     December 1, 2017  Assortment optimization , C-Store , Customer Analytics , customer experience , Customer Segmentation , Data-Driven Marketing , Multichannel Marketing , Omnichannel Retail , Personalization , Price Optimization , Retail Analytics , Single View Of Customer , Supplier Collaboration , Supplier Collaboration in Retail , Supplier Performance , Supply Chain As the convenience stores segment goes through yet another year of evolution, catering to the new 'I need everything personalized' customer is clearly standing out as the biggest differentiator from the competition....

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Analytics Based Omnichannel Experience   Santosh Kumar     September 14, 2017  Blog , Brand Loyalty , Customer Analytics , Multichannel Marketing , Omni channel retail , prime loyalty program , The Everything Store Customers who have visited Amazon book stores say that, inside, it looks like a Web page that has come to life. Read about what they are doing to deliver an omnichannel experience by leveraging big data and optimizing the available space....

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Whole Foods- Grocerant   Ajith Nayar     September 14, 2017  Customer Analytics , customer experience , grocerant shoppers , groceries , Personalized engagement , Retail Analytics NPD's food service market research found that in-store dining and take-out prepared foods from grocers has grown 30% over the past eight years, accounting for $10 billion of consumer spending in 2015....

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Going OmniChannel with Click and Collect   Santosh Kumar     August 28, 2017  Customer Analytics , Retail Analytics , Store of the future , Target One The Click and Collect market segment is now worth $3.7B year currently and for a convenience store retailer this market represents a huge opportunity. ...

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Increase Same Stores Sales   Mayank Reddy     July 28, 2017  Customer Analytics , Restaurant Marketing , Restaurants Growth in sales of a restaurant chain can be achieved by a combination of Market expansion and Same store sale growth. For any restaurant, the most important metric for success is the same store sale growth. What is Same Store Sale growth you ask? Its increasing sales of existing restaurants over ti...

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Increasing guest frequency in Restaurants   Mayank Reddy     July 28, 2017  Customer Analytics , Restaurant Marketing , Restaurants To increase visit frequency, it is important to understand how guests perceive you and why they are or aren’t coming in as regularly as you would like. What makes a guest visit and continue to revisit the restaurant is the overall experience he/she gets...

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4 things that will make me use your restaurant’s mobile app   Sanjay Kupae     July 26, 2017  Customer Analytics , Customer Marketing , Marketing Analytics , Restaurant Marketing , Restaurant Mobile Apps Today 1 in 3 restaurant chains have a mobile app, but they are struggling to get customers to use them frequently. The problem is customer may download an app to get the benefits of the promotion, but very quickly loose interest in the app as it provides very little value....

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Achieving a single customer view in Ecommerce   Amit Rohatgi     July 12, 2016  Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Segmentation , Market Segmentation , Personalization , Single View Of Customer Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record....

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Retail customer loyalty programs
How Big Data improves loyalty programs   Rachna Manwani     June 29, 2016  Analytics , Big Data , Customer Analytics , Customer Data , Loyalty , Personalization , Retention Today’s shoppers do not equate loyalty program to a discount alone. They seek a loyalty program which offers value. ...

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Disney retail customer experience
Top ten ways Disney sets the bar for the retail customer experience   Hillary Ashton     June 17, 2016  Analytics , Customer Analytics , Customer Data , Customer Insights , E-commerce , Marketing Strategy , Personalization , Single View Of Customer There's a lot to learn from the Disney retail experience. Even though Disney is not a retailer ,the customer experience Disney provides is truly a retail experience. Here are some moments of excellence and how we can adopt them into the retail space....

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