Articles in Category : Customer Analytics

5 ways Fashion businesses can increase traffic – online and in-store
5 ways Fashion businesses can increase traffic – online and in-store   Santosh Kumar     July 9, 2018  Blog , Churn management , Customer Analytics , Customer Life-cycle Marketing , Micro-segmentation , Next best offer , Path-to-purchase This article explores 5 ways fashion businesses can use data and analytics to effectively increase traffic instore and online ...

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Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018  Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization “Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...

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Advanced analytics in the Restaurant Industry   Santosh Kumar     May 17, 2018  Analytics , Customer Analytics , Marketing Analytics , Restaurant Marketing , Restaurants The fight over which restaurant gets to satisfy your appetite is surely heating up. With ~$800B sales last year, this is an exciting space to watch, especially now. Customer expectations are at an all-time high and the consumer behavior is simply changing. This article looks at some of the innovativ...

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how-the-online-ecommerce-model-is-disrupting-cpg
How The Online Ecommerce Model Is Disrupting CPG   Victoria Greene     April 24, 2018  Analytics , Analytics trends , Blog , Customer Analytics , E-commerce , Retail Analytics Ecommerce has never really been restricted to high-ticket items, but it’s only through outstanding levels of efficiency and automation that it has finally become a major disruption to the CPG world— and there’s no going back now....

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The Unglamorous Truth of Fashion Retailing in 2018   Santosh Kumar     April 18, 2018  Blog , Customer Analytics , Fashion Retail , Pricing Analysis , Retail Analytics Market analysis suggests that almost 95% of fashion retailers are looking at solving existing challenges and are bullish on solutions that help them solve existential problems and are bearish on AR and VR. This blog explores the reality that is facing fashion retailers in 2018 and what they are doin...

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‘Moneyball’ing data – A closer look at how churn and propensity models work   Santosh Kumar     March 28, 2018  Customer Analytics , Predictive Analytics As machine learning, deep learning, artificial intelligence, etc. become mainstream words that are taught in primary schools these days, it pays to fully understand how the system truly makes predictions and prescribes actions that a business should take. ...

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3 Tips to Personalize Retail Newsletters   Santosh Kumar     March 21, 2018  Customer Analytics , customer experience , Customer Journey , Grocery , Personalization , Personalized notifications , Real-time Personalization , Target One As the industry shifts focus from pushing profitable products and goods to catering to the digitally empowered customer, customer engagement is playing a crucial role in bringing in the moolah. ...

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Food and Grocery Analytics in 2018 – The new age realities   Santosh Kumar     March 9, 2018  Blog , Customer Analytics , Food and Grocery , groceries , Price Optimization , Pricing Analysis , prime loyalty program Food and Grocery is one of the fastest growing segments in retail and as per an estimate, by 2022 consumers could be spending $100 Billion on online grocery alone, constituting more than 20% of the overall market, worth almost $ 1.5 trillion. While there is a dip in disposable income of an average c...

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From analog to algorithms – The evolution marketing in retail   Santosh Kumar     February 24, 2018  Customer Analytics , Retail Analytics Roles within the retail organization have had to adopt and adapt to newer ways of working, and none more so than the roles within marketing. The way they are engaging the customer and enhancing the customer experience has truly gone through a massive overhaul. ...

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4-point plan to launch or optimize a private label   Santosh Kumar     February 9, 2018  Assortment optimization , Blog , Customer Analytics , Price Optimization , Pricing Analysis , Retail Analytics , Vendor Link If you are a retailer and looking to launch your own private label/ optimize profits of your existing label, here’s a 4-point plan to get you kickstarted...

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Related Posts

Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018
Advanced analytics in the Restaurant Industry
how-the-online-ecommerce-model-is-disrupting-cpg How The Online Ecommerce Model Is Disrupting CPG