Articles in Category : Customer Analytics

INTERVIEW: Grocery Retailers Poised to Reap Benefits of AI   Manthan Editorial Desk     January 14, 2019  groceries , Interview , NRF Randy Crimmins, EVP/Chief Strategy Officer at Relationshop (formerly GoThink!) shares his expectations with omni-channel marketing, retail technology innovations and AI- driven future of grocery chains...

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Interview with Kirk Borne | Big Data Hype? The Worst is Behind Us   Manthan Editorial Desk     January 11, 2019  Blog , Interview , NRF Dr. Kirk Borne, Big Data & Data Scientist, Global Speaker, Astrophysicist and Space Scientist- shares his views on how data-driven scientific solutions helps improve a business situation....

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Predictive Analytics – A Necessity for Retailers: Interview with Mindtree   Manthan Editorial Desk     January 11, 2019  Blog , Interview , NRF , Retail Analytics Vinaysheel Palat Global Head of Consulting for Retail, CPG and Manufacturing and Ronojoy Guha, a specialist in predictive analytics for Merchandising, Stores and Supply Chain logistics shares their top three tips that retailers need to focus on in 2019, to compete profitably. ...

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3 Things Every Retail Marketer Needs (and where your current marketing tools may be letting you down)   Bhavna Sachar     January 3, 2019  Blog , Campaign Management , Churn management , customer engagement , Customer Journey , Customer Life-cycle Marketing , Customer Marketing , Data-Driven Marketing , Mobile , Multichannel Marketing , next-best actions , Path-to-purchase , Personalization The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store...

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Analytics & Insights: Interview with rue21’s Chief Analytics Officer, Mark Chrystal   Manthan Editorial Desk     December 6, 2018  Blog , Customer Analytics , Interview Mark Chrystal, Chief Analytics Officer of Rue21 speaks about how he perceives the role of analytics in retail today, which also supposedly is his upcoming talk at NRF's Big Show, 2019. ...

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[Infographic] Why will you attend NRF 2019?   Manthan Editorial Desk     December 4, 2018  Blog , Customer Analytics , infographics , Retail Analytics , Supplier Collaboration , Target One , Vendor Link This year at the NRF Retail Big Show 2019, Manthan will be showcasing The Store That Knows. This offers analytics and insights 24x7, giving you smart recommendations while implementing your decisions. All in natural language....

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How to Assess Your Data Requirements When Implementing a Customer Data Platform   Sanjay Kupae     November 23, 2018  Blog , Customer Analytics , Customer Data Platform Customer data is no longer just an analytics requirement, or something used to send out marketing messages - it is the source of critical competitive advantage for a B2C business....

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Retail Prophet Doug Stephens Interview: The store of the future won’t be a “store”   Manthan Editorial Desk     November 12, 2018  Blog , Customer Centric Retailing , Interview , Retail Analytics The store of the future, in my opinion, won’t be a “store”. It will be a space that draws the shopper into a story about their brand and their products" says Doug Stephens, founder of Retail Prophet ...

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Build or buy a Customer Data Platform? Here’s the answer   Varij Saurabh     October 29, 2018  Blog , Customer Analytics , Customer Data Platform , Omni channel retail , Omnichannel Retail , single customer view , Single View Of Customer Any marketer looking to invest in a CDP will have to grapple with the build vs. buy conundrum. Here we compare the build and buy options, with focus on time to value...

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What goes into a Customer Data Platform Implementation   Rachna Manwani     October 29, 2018  Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...

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Interview with Kirk Borne | Big Data Hype? The Worst is Behind Us
Predictive Analytics – A Necessity for Retailers: Interview with Mindtree
BIG Expectations: 15 Retail Experts tell us what they expect from NRF 2019