Articles in Category : Customer Analytics

Increase Same Stores Sales   Mayank Reddy     July 28, 2017  Customer Analytics , Restaurant Marketing , Restaurants Growth in sales of a restaurant chain can be achieved by a combination of Market expansion and Same store sale growth. For any restaurant, the most important metric for success is the same store sale growth. What is Same Store Sale growth you ask? Its increasing sales of existing restaurants over ti...

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Increasing guest frequency in Restaurants   Mayank Reddy     July 28, 2017  Customer Analytics , Restaurant Marketing , Restaurants To increase visit frequency, it is important to understand how guests perceive you and why they are or aren’t coming in as regularly as you would like. What makes a guest visit and continue to revisit the restaurant is the overall experience he/she gets...

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4 things that will make me use your restaurant’s mobile app   Sanjay Kupae     July 26, 2017  Customer Analytics , Customer Marketing , Marketing Analytics , Restaurant Marketing , Restaurant Mobile Apps Today 1 in 3 restaurant chains have a mobile app, but they are struggling to get customers to use them frequently. The problem is customer may download an app to get the benefits of the promotion, but very quickly loose interest in the app as it provides very little value....

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Achieving a single customer view in Ecommerce   Amit Rohatgi     July 12, 2016  Analytics , Customer Data , Customer Insights , Customer Journey , Customer Segmentation , Market Segmentation , Personalization , Single View Of Customer Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record....

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Retail customer loyalty programs
How Big Data improves loyalty programs   Rachna Manwani     June 29, 2016  Analytics , Big Data , Customer Analytics , Customer Data , Loyalty , Personalization , Retention Today’s shoppers do not equate loyalty program to a discount alone. They seek a loyalty program which offers value. ...

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Disney retail customer experience
Top ten ways Disney sets the bar for the retail customer experience   Hillary Ashton     June 17, 2016  Analytics , Customer Analytics , Customer Data , Customer Insights , E-commerce , Marketing Strategy , Personalization , Single View Of Customer There's a lot to learn from the Disney retail experience. Even though Disney is not a retailer ,the customer experience Disney provides is truly a retail experience. Here are some moments of excellence and how we can adopt them into the retail space....

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Big Data Marketing
Big Data and marketing – heady cocktails and crushing hangovers.   Anand Ganesh     June 14, 2016  Big Data , Customer Analytics It is the absence of a meaningful connect between data sciences and marketing that we need to bridge.Getting the data together, running sophisticated analysis behind the scenes, and automating the entire process so that results can be delivered instantaneously – is achieved by Big data technologie...

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3 Levers to boosting productivity of the next-gen data scientist
3 Levers to boosting productivity of the next-gen data scientist   Varij Saurabh     June 7, 2016  Analytics , Big Data , Data Scientist , Single View Of Customer Data Scientists are finding it difficult to keep in pace with the ever increasing volume and detail of data captured by enterprises, the rise of multimedia, social media, and the Internet of Things that will fuel exponential growth in data for the foreseeable future....

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Customer Lifetime Value
Increasing Customer Lifetime Value in e-Commerce   Sanjay Kupae     May 3, 2016  E-commerce , Omni channel retail , Personalization e-Commerce retailers can increase customer lifetime values through customer journey analytics and tracking the customer's path to purchase...

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Customer Segmentation
7 Ways to Define Winning Customer Segments   Joanna Beerman     July 22, 2015  Analytics , Campaign Management , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Marketing Analytics , Marketing Strategy , Predictive Analytics , Retention Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics....

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