Articles in Category : Customer Analytics
7 Ways to Define Winning Customer Segments
July 22, 2015
Analytics , Campaign Management , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Marketing Analytics , Marketing Strategy , Predictive Analytics , Retention
Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics....
Battle of the Segments: Market Segmentation vs. Customer Segmentation
July 20, 2015
Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Market Segmentation , Marketing Analytics , Marketing Strategy
When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance? ...