Articles in Category : Customer Analytics
The year 2018: Predictions for Convenience Stores
December 1, 2017
Assortment optimization , C-Store , Customer Analytics , customer experience , Customer Segmentation , Data-Driven Marketing , Multichannel Marketing , Omnichannel Retail , Personalization , Price Optimization , Retail Analytics , Single View Of Customer , Supplier Collaboration , Supplier Collaboration in Retail , Supplier Performance , Supply Chain
As the convenience stores segment goes through yet another year of evolution, catering to the new 'I need everything personalized' customer is clearly standing out as the biggest differentiator from the competition....
Achieving a single customer view in Ecommerce
July 12, 2016
Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Segmentation , Market Segmentation , Personalization , Single View Of Customer
Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record....