Articles in Category : Customer Analytics
Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018
June 12, 2018
Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization
“Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...
Food and Grocery Analytics in 2018 – The new age realities
March 9, 2018
Blog , Customer Analytics , Food and Grocery , groceries , Price Optimization , Pricing Analysis , prime loyalty program
Food and Grocery is one of the fastest growing segments in retail and as per an estimate, by 2022 consumers could be spending $100 Billion on online grocery alone, constituting more than 20% of the overall market, worth almost $ 1.5 trillion. While there is a dip in disposable income of an average c...