Articles in Category : Customer Analytics
What goes into a Customer Data Platform Implementation
October 29, 2018
Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers
A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...
Move Over Nostradamus: Prescriptive Analytics Takes Control of Customer Engagement
October 5, 2018
Blog , Customer Analytics , customer engagement , Next best offer , next-best actions , Prescriptive analytics
Talk about how machine learning can predict and recommend based on various factors. In fashion, decisions such as color, size, fabric, design, style, preferred price range, where to promote are important. Similarly, in grocery, flavour, nutrition, convenience of use, dietary preferences, price point...