Articles in Category : Data-Driven Marketing

Look-alike modeling for better cross-sell, upsell and growth marketing

Mayank Reddy December 16, 2019 Blog , Customer Analytics , Customer Data , Customer Data Platform , Data-Driven Marketing “Find me star customers” is just about every marketer’s ask. This is where social media platforms such as Facebook and Data Management Platforms (DMPs) boast of “look-alike modeling” and serve customer acquisition scenarios. Look-alike essentially creates a new audience of people who resem...

Cross channel campaign management – a must for progressive marketers Bhavna Sachar June 4, 2019 Campaign Management , Customer Analytics , Customer Data Platform , Data-Driven Marketing As a marketer, I understand that customer data management is hard. Add to that varied new and legacy technology stacks, and the challenges increase. Despite understanding what plagues marketing functions, when I am the customer, I get agitated when a business fails to understand my basic preferences...

3 Things Every Retail Marketer Needs (and where your current marketing tools may be letting you down) Bhavna Sachar January 3, 2019 Blog , Campaign Management , Churn management , customer engagement , Customer Journey , Customer Life-cycle Marketing , Customer Marketing , Data-Driven Marketing , Mobile , Multichannel Marketing , next-best actions , Path-to-purchase , Personalization The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store...

The year 2018: Predictions for Convenience Stores Santosh Kumar December 1, 2017 Assortment optimization , C-Store , Customer Analytics , customer experience , Customer Segmentation , Data-Driven Marketing , Merchandise Analytics , Multichannel Marketing , Omnichannel Retail , Personalization , Price Optimization , Single View Of Customer , Supplier Collaboration , Supplier Collaboration in Retail , Supplier Performance , Supply Chain As the convenience stores segment goes through yet another year of evolution, catering to the new 'I need everything personalized' customer is clearly standing out as the biggest differentiator from the competition....

7 Ways to Define Winning Customer Segments Joanna Beerman July 22, 2015 Analytics , Campaign Management , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Marketing Analytics , Marketing Strategy , Predictive Analytics , Retention Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics....

Battle of The Segments: Market Segmentation vs. Customer Segmentation Joanna Beerman July 20, 2015 Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Market Segmentation , Marketing Analytics , Marketing Strategy When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance? ...

A Marketing Metrics Cheat Sheet for Data-Driven Marketers Joanna Beerman July 14, 2015 Analytics , Customer Analytics , Customer Data , Customer Insights , Data-Driven Marketing What marketing metrics really matter? Should there be a standard set of marketing metrics that every marketer knows? How do you know which metrics are the right metrics for your business?...