Articles in Category : Customer360

Achieving a single customer view in Ecommerce   Amit Rohatgi     July 12, 2016  Analytics , Customer Data , Customer Insights , Customer Journey , Customer Segmentation , Market Segmentation , Personalization , Single View Of Customer Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record....

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Retail customer loyalty programs
How Big Data improves loyalty programs   Rachna Manwani     June 29, 2016  Analytics , Big Data , Customer Data , Customer360 , Loyalty , Personalization , Retention Today’s shoppers do not equate loyalty program to a discount alone. They seek a loyalty program which offers value. ...

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Disney retail customer experience
Top ten ways Disney sets the bar for the retail customer experience   Hillary Ashton     June 17, 2016  Analytics , Customer Data , Customer Insights , Customer360 , E-commerce , Marketing Strategy , Personalization , Single View Of Customer There's a lot to learn from the Disney retail experience. Even though Disney is not a retailer ,the customer experience Disney provides is truly a retail experience. Here are some moments of excellence and how we can adopt them into the retail space....

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Big Data Marketing
Big Data and marketing – heady cocktails and crushing hangovers.   Anand Ganesh     June 14, 2016  Big Data , Customer360 It is the absence of a meaningful connect between data sciences and marketing that we need to bridge.Getting the data together, running sophisticated analysis behind the scenes, and automating the entire process so that results can be delivered instantaneously – is achieved by Big data technologie...

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3 Levers to boosting productivity of the next-gen data scientist
3 Levers to boosting productivity of the next-gen data scientist   Varij Saurabh     June 7, 2016  Analytics , Big Data , Data Scientist , Single View Of Customer Data Scientists are finding it difficult to keep in pace with the ever increasing volume and detail of data captured by enterprises, the rise of multimedia, social media, and the Internet of Things that will fuel exponential growth in data for the foreseeable future....

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Customer Lifetime Value
Increasing Customer Lifetime Value in e-Commerce   Sanjay Kupae     May 3, 2016  E-commerce , Omni channel retail , Personalization e-Commerce retailers can increase customer lifetime values through customer journey analytics and tracking the customer's path to purchase...

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Customer Segmentation
7 Ways to Define Winning Customer Segments   Joanna Beerman     July 22, 2015  Analytics , Campaign Management , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Marketing Analytics , Marketing Strategy , Predictive Analytics , Retention Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics....

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Market Segmentation vs. Customer Segmentation
Battle of the Segments: Market Segmentation vs. Customer Segmentation   Joanna Beerman     July 20, 2015  Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Market Segmentation , Marketing Analytics , Marketing Strategy When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance? ...

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Marketing Metrics Cheat Sheet
A Marketing Metrics Cheat Sheet for Data-Driven Marketers   Joanna Beerman     July 14, 2015  Analytics , Customer Data , Customer Insights , Data-Driven Marketing What marketing metrics really matter? Should there be a standard set of marketing metrics that every marketer knows? How do you know which metrics are the right metrics for your business?...

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Data-Driven Marketing
Becoming a Data-Driven Marketer   Joanna Beerman     June 29, 2015  Analytics , Customer Data , Customer Insights , Data-Driven Marketing , Marketing Analytics , Marketing Measurement , Predictive Analytics What does data-driven marketing really mean? Manthan Director of Marketing Joanna Beerman explores four activities required to be a data-driven marketer....

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