Articles in Category : Third Party Data Providers

What goes into a Customer Data Platform Implementation   Rachna Manwani     October 29, 2018  Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...


Getting the Most Out of Customer Data
Getting the Most Out of Customer Data   Naini Mandala     March 24, 2015  Analytics , Customer Analytics , Customer Data , Marketing Strategy , Third Party Data Providers Marketers can observe great returns by leveraging the combination of third party data and internally-sourced data for customer insights....


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