Articles in Category : Restaurants

Advanced Analytics in The Restaurant Industry   Santosh Kumar     May 17, 2018  Analytics , Customer Analytics , Marketing Analytics , Restaurant Marketing , Restaurants The fight over which restaurant gets to satisfy your appetite is surely heating up. With ~$800B sales last year, this is an exciting space to watch, especially now. Customer expectations are at an all-time high and the consumer behavior is simply changing. This article looks at some of the innovativ...

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Increase Same Store Sales   Mayank Reddy     July 28, 2017  Customer Analytics , Restaurant Marketing , Restaurants Growth in sales of a restaurant chain can be achieved by a combination of Market expansion and Same store sales growth. For any restaurant, the most important metric for success is the same store sales growth. What is Same Store Sales growth you ask? Its increasing sales of existing restaurants over...

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Increasing Guest Frequency in Restaurants   Mayank Reddy     July 28, 2017  Customer Analytics , Restaurant Marketing , Restaurants To increase visit frequency, it is important to understand how guests perceive you and why they are or aren’t coming in as regularly as you would like. What makes a guest visit and continue to revisit the restaurant is the overall experience he/she gets...

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