Articles in Category : Predictive Analytics

‘Moneyball’ing Data – A Closer Look at How Churn Models and Propensity Work   Santosh Kumar     March 28, 2018  Customer Analytics , Predictive Analytics As machine learning, deep learning, artificial intelligence, etc. become mainstream words that are taught in primary schools these days, it pays to fully understand how the system truly makes predictions and prescribes actions that a business should take. ...

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Customer Segmentation
7 Ways to Define Winning Customer Segments   Joanna Beerman     July 22, 2015  Analytics , Campaign Management , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Marketing Analytics , Marketing Strategy , Predictive Analytics , Retention Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics....

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Data-Driven Marketing
Becoming a Data-Driven Marketer   Joanna Beerman     June 29, 2015  Analytics , Customer Analytics , Customer Data , Customer Insights , Data-Driven Marketing , Marketing Analytics , Marketing Measurement , Predictive Analytics What does data-driven marketing really mean? Manthan Director of Marketing Joanna Beerman explores four activities required to be a data-driven marketer....

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The 4 Marketing Skills
Webinar:The 4 Marketing Skills You Need to Survive   Joanna Beerman     June 24, 2015  Agile Marketing , Analytics , Attribution , Customer Analytics , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer....

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Marketing Measurement
The #1 Challenge Related to Marketing Measurement   Gayla Todd     April 7, 2015  Analytics , Customer Analytics , Marketing Analytics , Marketing Measurement , Marketing Technology Officer , Predictive Analytics Calculating marketing ROI, or ROMI, is a challenge for most marketer’s today. Read more to learn about the obstacles related to marketing measurement and analytics....

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Customer Retention
New Guide: Building Marketing Campaigns to Reduce Customer Churn   Sanjay Kupae     March 27, 2015  Campaign Management , Customer Analytics , Customer Marketing , Marketing Strategy , Predictive Analytics , Retention Consumer businesses can strive for higher than industry growth rates when they leverage predictive analytics to address customer churn. ...

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Top Marketers
Marketers: How to Be in the Top 13%   Hillary Ashton     March 11, 2015  Customer Analytics , Marketing Strategy , Predictive Analytics The first in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton explains how marketers can succeed in the new age of digital disruption....

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