Articles in Category : Personalization
3 Things Every Retail Marketer Needs (and where your current marketing tools may be letting you down)
January 3, 2019
Blog , Campaign Management , Churn management , customer engagement , Customer Journey , Customer Life-cycle Marketing , Customer Marketing , Data-Driven Marketing , Mobile , Multichannel Marketing , next-best actions , Path-to-purchase , Personalization
The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store...
What goes into a Customer Data Platform Implementation
October 29, 2018
Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers
A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...
Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018
June 12, 2018
Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization
“Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...
The year 2018: Predictions for Convenience Stores
December 1, 2017
Assortment optimization , C-Store , Customer Analytics , customer experience , Customer Segmentation , Data-Driven Marketing , Multichannel Marketing , Omnichannel Retail , Personalization , Price Optimization , Retail Analytics , Single View Of Customer , Supplier Collaboration , Supplier Collaboration in Retail , Supplier Performance , Supply Chain
As the convenience stores segment goes through yet another year of evolution, catering to the new 'I need everything personalized' customer is clearly standing out as the biggest differentiator from the competition....
Achieving a Single Customer View in E-Commerce
July 12, 2016
Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Segmentation , Market Segmentation , Personalization , Single View Of Customer
Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record....
Webinar:The 4 Marketing Skills You Need to Survive
June 24, 2015
Agile Marketing , Analytics , Attribution , Customer Analytics , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics
Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer....