Articles in Category : Path-to-purchase

3 Things Every Retail Marketer Needs (and where your current marketing tools may be letting you down)   Bhavna Sachar     January 3, 2019  Blog , Campaign Management , Churn management , customer engagement , Customer Journey , Customer Life-cycle Marketing , Customer Marketing , Data-Driven Marketing , Mobile , Multichannel Marketing , next-best actions , Path-to-purchase , Personalization The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store...

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5 ways Fashion businesses can increase traffic – online and in-store
5 Ways Fashion Businesses Can Increase Traffic – Online And In Store   Santosh Kumar     July 9, 2018  Blog , Churn management , Customer Analytics , Customer Life-cycle Marketing , Micro-segmentation , Next best offer , Path-to-purchase This article explores 5 ways fashion businesses can use data and analytics to effectively increase traffic instore and online ...

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