Articles in Category : Customer Analytics

Menu Engineering: Real-time insights enable menu optimization   Manthan Editorial Desk     August 4, 2020  Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Restaurant Marketing , Restaurants An optimal menu not only drives financial success but also enhances guest experiences. This makes Menu Engineering a key aspect of QSR strategy. With real-time insights, Operations Leaders could engineer their QSR menu to keep costs under check while ensuring customers’ favorites are firmly pl...

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Look-alike modeling for better cross-sell, upsell and growth marketing
Don’t just look out, look in too

Look-alike modeling for better cross-sell, upsell and growth marketing

  Mayank Reddy     December 16, 2019  Blog , Customer Analytics , Customer Data , Customer Data Platform , Data-Driven Marketing “Find me star customers” is just about every marketer’s ask. This is where social media platforms such as Facebook and Data Management Platforms (DMPs) boast of “look-alike modeling” and serve customer acquisition scenarios. Look-alike essentially creates a new audience of people who resem...

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Automated customer segmentation for marketing goals
AI powered prescriptive segmentation is here

Automated customer segmentation for marketing goals

  Varij Saurabh     December 16, 2019  Analytics , Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Segmentation Wouldn’t it be nice if your marketing tool could help define the target segment based on your marketing objectives? Imagine the current scenario – you and your data scientist spend days, if not weeks, to figure out the characteristics of customers most likely to respond to a given messag...

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Cross channel campaign management – a must for progressive marketers   Bhavna Sachar     June 4, 2019  Campaign Management , Customer Analytics , Customer Data Platform , Data-Driven Marketing As a marketer, I understand that customer data management is hard. Add to that varied new and legacy technology stacks, and the challenges increase. Despite understanding what plagues marketing functions, when I am the customer, I get agitated when a business fails to understand my basic preferences...

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The six steps to align marketing to customer journey in retail   Amit Rohatgi     April 24, 2019  Blog , customer engagement , customer experience , Customer Journey , Customer Life-cycle Marketing Plenty has been said about Journey Marketing and it is at the top of the list while evaluating marketing technology today. Rightly so. In a crowded retail landscape, customers have access to options and information from the comfort of their home, and just one below average touchpoint is enough to lo...

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20 technologies impacting restaurants today   Manthan Editorial Desk     April 22, 2019  Analytics , Blog , Customer Analytics , Customer Insights , infographics , Restaurant Marketing , Restaurants According to the Deloitte Restaurant of the Future Survey, restaurant technology is helping QSRs drive conversions and build customer loyalty.   Step into any fast food or quick service restaurant today, and you’ll find technology has impacted everything from ordering to marketing to oper...

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5 Mobile Marketing Tactics Your Restaurant Must Deploy This Quarter   Manthan Editorial Desk     April 16, 2019  Analytics , Blog , Campaign Management , Customer Analytics , Customer Data , customer engagement , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Marketing Strategy , Personalization , Real-time Personalization , Restaurant Marketing , Restaurant Mobile Apps , Restaurants According to reports, orders placed via smartphones and mobile apps will become a $38 billion industry and makeup nearly 11% of all quick-service restaurant sales by 2020. In 2016, a Nielsen study showed us that millennials are the largest group of smartphone users, as well as the generation that di...

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Analytics changing restaurant business
10 Ways Analytics is Changing Restaurant Business   Manthan Editorial Desk     April 11, 2019  Analytics , Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Personalization , Restaurant Marketing , Restaurants Restaurant owners are sitting on a ton of data – from employee information to mobile apps, supply chain logistics to touchscreen kiosks, e-commerce numbers to social media reviews....

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NRF 2019: Which Retail Experts found what they were looking for?   Manthan Editorial Desk     January 25, 2019  Blog , Expert Roundup , Interview , NRF Quick follow up with the retail influencers to see if they found what they were looking for at NRF 2019. Click to know what each the retail expert has to say....

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INTERVIEW: Grocery Retailers Poised to Reap Benefits of AI   Manthan Editorial Desk     January 14, 2019  groceries , Interview , NRF Randy Crimmins, EVP/Chief Strategy Officer at Relationshop (formerly GoThink!) shares his expectations with omni-channel marketing, retail technology innovations and AI- driven future of grocery chains...

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