Articles in Category : Next best offer

Move Over Nostradamus: Prescriptive Analytics Takes Control of Customer Engagement   Bhavna Sachar     October 5, 2018  Blog , Customer Analytics , customer engagement , Next best offer , next-best actions , Prescriptive analytics Talk about how machine learning can predict and recommend based on various factors. In fashion, decisions such as color, size, fabric, design, style, preferred price range, where to promote are important. Similarly, in grocery, flavour, nutrition, convenience of use, dietary preferences, price point...

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5 ways Fashion businesses can increase traffic – online and in-store
5 Ways Fashion Businesses Can Increase Traffic – Online And In Store   Santosh Kumar     July 9, 2018  Blog , Churn management , Customer Analytics , Customer Life-cycle Marketing , Micro-segmentation , Next best offer , Path-to-purchase This article explores 5 ways fashion businesses can use data and analytics to effectively increase traffic instore and online ...

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