Articles in Category : Next best offer
Move Over Nostradamus: Prescriptive Analytics Takes Control of Customer Engagement
October 5, 2018
Blog , Customer Analytics , customer engagement , Next best offer , next-best actions , Prescriptive analytics
Talk about how machine learning can predict and recommend based on various factors. In fashion, decisions such as color, size, fabric, design, style, preferred price range, where to promote are important. Similarly, in grocery, flavour, nutrition, convenience of use, dietary preferences, price point...