Articles in Category : Mobile

3 Things Every Retail Marketer Needs (and where your current marketing tools may be letting you down)   Bhavna Sachar     January 3, 2019  Blog , Campaign Management , Churn management , customer engagement , Customer Journey , Customer Life-cycle Marketing , Customer Marketing , Data-Driven Marketing , Mobile , Multichannel Marketing , next-best actions , Path-to-purchase , Personalization The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store...

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Counterpunching AmazonGo   Santosh Kumar     January 30, 2018  Customer Analytics , Instore personalization , Mobile , Promotions , Real-time Personalization , Retail Analytics , Target One At the time of writing this article, there were 10M+ views of the video Amazon made to show the world how it's done. There have been millions of shares on Facebook and Linkedin, and the retweets ensured almost half the world has already seen the ‘future of retail’....

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IOT: Considerations for Marketers
Part-3:The Internet of Things: Considerations for Marketers   Joanna Beerman     April 15, 2015  Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile The big use case of IoT in customer marketing is the use of Beacons. Beacons can be leveraged to engage customers in real time when they are in the store and willing to make a purchase....

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IOT: Staying Focused on the Customer
Part-2:The Internet of Things: Staying Focused on the Customer   Joanna Beerman     April 8, 2015  Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics....

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Internet of Things in Retail
Part-1:The Internet of Things: Considerations for Marketers   Joanna Beerman     April 1, 2015  Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile Manthan’s point of view on the market trends such as the Internet of Things (IoT), customer journeys and beacon technologies....

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