Articles in Category : Marketing Technology Officer

The #1 Challenge Related to Marketing Measurement Gayla Todd April 7, 2015 Analytics , Customer Analytics , Marketing Analytics , Marketing Measurement , Marketing Technology Officer , Predictive Analytics Calculating marketing ROI, or ROMI, is a challenge for most marketer’s today. Read more to learn about the obstacles related to marketing measurement and analytics....

The New 4 A’s of Marketing: Analytics is the Glue Hillary Ashton March 31, 2015 Agile Marketing , Attribution , Customer Analytics , Customer Insights , Marketing Analytics , Marketing Measurement , Marketing Strategy , Marketing Technology Officer , Personalization The final post in a five part blog series on the 4 A’s a marketing. Hillary Ashton summarizes this new marketing framework with a particular emphasis on the fourth “A” - analytics. Best-in-class marketers are using technologies and analytical skillsets to become better at the 4A’s of marketi...