Articles in Category : Marketing Measurement
Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018
June 12, 2018
Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization
“Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...
Webinar:The 4 Marketing Skills You Need to Survive
June 24, 2015
Agile Marketing , Analytics , Attribution , Customer Analytics , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics
Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer....