Articles in Category : Marketing Measurement

Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018  Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization “Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...

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Data-Driven Marketing
Becoming a Data-Driven Marketer   Joanna Beerman     June 29, 2015  Analytics , Customer Analytics , Customer Data , Customer Insights , Data-Driven Marketing , Marketing Analytics , Marketing Measurement , Predictive Analytics What does data-driven marketing really mean? Manthan Director of Marketing Joanna Beerman explores four activities required to be a data-driven marketer....

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The 4 Marketing Skills
Webinar:The 4 Marketing Skills You Need to Survive   Joanna Beerman     June 24, 2015  Agile Marketing , Analytics , Attribution , Customer Analytics , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer....

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Marketing Measurement
The #1 Challenge Related to Marketing Measurement   Gayla Todd     April 7, 2015  Analytics , Customer Analytics , Marketing Analytics , Marketing Measurement , Marketing Technology Officer , Predictive Analytics Calculating marketing ROI, or ROMI, is a challenge for most marketer’s today. Read more to learn about the obstacles related to marketing measurement and analytics....

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Marketing Analytics
The New 4 A’s of Marketing: Analytics is the Glue   Hillary Ashton     March 31, 2015  Agile Marketing , Attribution , Customer Analytics , Customer Insights , Marketing Analytics , Marketing Measurement , Marketing Strategy , Marketing Technology Officer , Personalization The final post in a five part blog series on the 4 A’s a marketing. Hillary Ashton summarizes this new marketing framework with a particular emphasis on the fourth “A” - analytics. Best-in-class marketers are using technologies and analytical skillsets to become better at the 4A’s of marketi...

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4 A's of Marketing
The New 4 A’s of Marketing: A Call for Accountability   Hillary Ashton     March 19, 2015  Attribution , Customer Analytics , Marketing Measurement , Marketing Strategy The third in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton comments on the importance of justifying the value of marketing and its overall contribution to business performance. Discussion includes commentary on marketing metrics and attribution....

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