Articles in Category : Marketing Events

Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018  Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization “Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...

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CMO Leadership Forum
Overheard in the Market-Argyle CMO Leadership Forum   Hillary Ashton     June 18, 2015  Agile Marketing , Campaign Management , Customer Analytics , Customer Marketing , Marketing Events , Marketing Strategy Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California. ...

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IOT: Staying Focused on the Customer
Overheard in the Market: AMA Analytics with a Purpose Event   Joanna Beerman     March 10, 2015  Analytics , Customer Analytics , Marketing Events , Personalization Key takeaways from the 2015 American Marketing Association’s Analytics with a Purpose event in San Diego, California, include the growing pressure on marketers to justify ROI, the use of data-driven insights to engage customers and the importance of relevance in marketing tactics....

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