Articles in Category : Marketing Analytics

Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018  Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization “Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...

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Advanced Analytics in The Restaurant Industry   Santosh Kumar     May 17, 2018  Analytics , Customer Analytics , Marketing Analytics , Restaurant Marketing , Restaurants The fight over which restaurant gets to satisfy your appetite is surely heating up. With ~$800B sales last year, this is an exciting space to watch, especially now. Customer expectations are at an all-time high and the consumer behavior is simply changing. This article looks at some of the innovativ...

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4 Things That Will Make Me Use Your Restaurant’s Mobile App   Sanjay Kupae     July 26, 2017  Customer Analytics , Customer Marketing , Marketing Analytics , Restaurant Marketing , Restaurant Mobile Apps Today 1 in 3 restaurant chains have a mobile app, but they are struggling to get customers to use them frequently. The problem is customer may download an app to get the benefits of the promotion, but very quickly loose interest in the app as it provides very little value....

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Customer Segmentation
7 Ways to Define Winning Customer Segments   Joanna Beerman     July 22, 2015  Analytics , Campaign Management , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Marketing Analytics , Marketing Strategy , Predictive Analytics , Retention Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics....

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Market Segmentation vs. Customer Segmentation
Battle of The Segments: Market Segmentation vs. Customer Segmentation   Joanna Beerman     July 20, 2015  Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Market Segmentation , Marketing Analytics , Marketing Strategy When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance? ...

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Data-Driven Marketing
Becoming a Data-Driven Marketer   Joanna Beerman     June 29, 2015  Analytics , Customer Analytics , Customer Data , Customer Insights , Data-Driven Marketing , Marketing Analytics , Marketing Measurement , Predictive Analytics What does data-driven marketing really mean? Manthan Director of Marketing Joanna Beerman explores four activities required to be a data-driven marketer....

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The 4 Marketing Skills
Webinar:The 4 Marketing Skills You Need to Survive   Joanna Beerman     June 24, 2015  Agile Marketing , Analytics , Attribution , Customer Analytics , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer....

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Marketing Measurement
The #1 Challenge Related to Marketing Measurement   Gayla Todd     April 7, 2015  Analytics , Customer Analytics , Marketing Analytics , Marketing Measurement , Marketing Technology Officer , Predictive Analytics Calculating marketing ROI, or ROMI, is a challenge for most marketer’s today. Read more to learn about the obstacles related to marketing measurement and analytics....

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Marketing Analytics
The New 4 A’s of Marketing: Analytics is the Glue   Hillary Ashton     March 31, 2015  Agile Marketing , Attribution , Customer Analytics , Customer Insights , Marketing Analytics , Marketing Measurement , Marketing Strategy , Marketing Technology Officer , Personalization The final post in a five part blog series on the 4 A’s a marketing. Hillary Ashton summarizes this new marketing framework with a particular emphasis on the fourth “A” - analytics. Best-in-class marketers are using technologies and analytical skillsets to become better at the 4A’s of marketi...

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