Articles in Category : Internet of Things

IOT: Considerations for Marketers

Part-3:The Internet of Things: Considerations for Marketers Joanna Beerman April 15, 2015 Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile The big use case of IoT in customer marketing is the use of Beacons. Beacons can be leveraged to engage customers in real time when they are in the store and willing to make a purchase....

IOT: Staying Focused on the Customer

Part-2:The Internet of Things: Staying Focused on the Customer Joanna Beerman April 8, 2015 Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics....

Internet of Things in Retail

Part-1:The Internet of Things: Considerations for Marketers Joanna Beerman April 1, 2015 Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile Manthan’s point of view on the market trends such as the Internet of Things (IoT), customer journeys and beacon technologies....

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