Articles in Category : Customer Life-cycle Marketing
5 Mobile Marketing Tactics Your Restaurant Must Deploy This Quarter
Manthan Editorial Desk
April 16, 2019
Analytics , Blog , Campaign Management , Customer Analytics , Customer Data , customer engagement , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Marketing Strategy , Personalization , Real-time Personalization , Restaurant Marketing , Restaurant Mobile Apps , Restaurants
According to reports, orders placed via smartphones and mobile apps will become a $38 billion industry and makeup nearly 11% of all quick-service restaurant sales by 2020. In 2016, a Nielsen study showed us that millennials are the largest group of smartphone users, as well as the generation that di...
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10 Ways Analytics is Changing Restaurant Business
Manthan Editorial Desk
April 11, 2019
Analytics , Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Personalization , Restaurant Marketing , Restaurants
Restaurant owners are sitting on a ton of data – from employee information to mobile apps, supply chain logistics to touchscreen kiosks, e-commerce numbers to social media reviews....
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3 Things Every Retail Marketer Needs (and where your current marketing tools may be letting you down)
Bhavna Sachar
January 3, 2019
Blog , Campaign Management , Churn management , customer engagement , Customer Journey , Customer Life-cycle Marketing , Customer Marketing , Data-Driven Marketing , Mobile , Multichannel Marketing , next-best actions , Path-to-purchase , Personalization
The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store...
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