Articles in Category : Customer Data Platform

Look-alike modeling for better cross-sell, upsell and growth marketing
Don’t just look out, look in too

Look-alike modeling for better cross-sell, upsell and growth marketing

  Mayank Reddy     December 16, 2019  Blog , Customer Analytics , Customer Data , Customer Data Platform , Data-Driven Marketing “Find me star customers” is just about every marketer’s ask. This is where social media platforms such as Facebook and Data Management Platforms (DMPs) boast of “look-alike modeling” and serve customer acquisition scenarios. Look-alike essentially creates a new audience of people who resem...

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Automated customer segmentation for marketing goals
AI powered prescriptive segmentation is here

Automated customer segmentation for marketing goals

  Varij Saurabh     December 16, 2019  Analytics , Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Segmentation Wouldn’t it be nice if your marketing tool could help define the target segment based on your marketing objectives? Imagine the current scenario – you and your data scientist spend days, if not weeks, to figure out the characteristics of customers most likely to respond to a given messag...

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Cross channel campaign management – a must for progressive marketers   Bhavna Sachar     June 4, 2019  Campaign Management , Customer Analytics , Customer Data Platform , Data-Driven Marketing As a marketer, I understand that customer data management is hard. Add to that varied new and legacy technology stacks, and the challenges increase. Despite understanding what plagues marketing functions, when I am the customer, I get agitated when a business fails to understand my basic preferences...

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How to Assess Your Data Requirements When Implementing a Customer Data Platform   Sanjay Kupae     November 23, 2018  Blog , Customer Analytics , Customer Data Platform Customer data is no longer just an analytics requirement, or something used to send out marketing messages - it is the source of critical competitive advantage for a B2C business....

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Build or buy a Customer Data Platform? Here’s the answer   Varij Saurabh     October 29, 2018  Blog , Customer Analytics , Customer Data Platform , Omni channel retail , Omnichannel Retail , single customer view , Single View Of Customer Any marketer looking to invest in a CDP will have to grapple with the build vs. buy conundrum. Here we compare the build and buy options, with focus on time to value...

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What goes into a Customer Data Platform Implementation   Rachna Manwani     October 29, 2018  Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...

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The Identity Puzzle in Customer Data Management   Sameer Narula     October 26, 2018  Blog , Customer Analytics , Customer Data Platform In Hindu mythology,  Ravana, the great scholar and demon king, has ten heads, symbolizing his various powers and knowledge....

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