Articles in Category : Agile Marketing

The 4 Marketing Skills
Webinar:The 4 Marketing Skills You Need to Survive   Joanna Beerman     June 24, 2015  Agile Marketing , Analytics , Attribution , Customer Analytics , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer....

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CMO Leadership Forum
Overheard in the Market-Argyle CMO Leadership Forum   Hillary Ashton     June 18, 2015  Agile Marketing , Campaign Management , Customer Analytics , Customer Marketing , Marketing Events , Marketing Strategy Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California. ...

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Marketing Analytics
The New 4 A’s of Marketing: Analytics is the Glue   Hillary Ashton     March 31, 2015  Agile Marketing , Attribution , Customer Analytics , Customer Insights , Marketing Analytics , Marketing Measurement , Marketing Strategy , Marketing Technology Officer , Personalization The final post in a five part blog series on the 4 A’s a marketing. Hillary Ashton summarizes this new marketing framework with a particular emphasis on the fourth “A” - analytics. Best-in-class marketers are using technologies and analytical skillsets to become better at the 4A’s of marketi...

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Agile Marketing
The New 4 A’s of Marketing: A Focus on Agile Marketing   Hillary Ashton     March 17, 2015  Agile Marketing , Customer Analytics , Marketing Strategy The second in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton explores the importance of agile marketing in today’s digital landscape....

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