Articles in Category : Blog

The six steps to align marketing to customer journey in retail

The six steps to align marketing to customer journey in retail Amit Rohatgi April 24, 2019 Blog , customer engagement , customer experience , customer experience center , Customer Journey , Customer Life-cycle Marketing , Customer Marketing Plenty has been said about Journey Marketing and it is at the top of the list while evaluating marketing technology today. Rightly so. In a crowded retail landscape, customers have access to options and information from the comfort of their home, and just one below average touchpoint is enough to lo...

20 technologies impacting restaurants today Manthan Editorial Desk April 22, 2019 Analytics , Blog , Customer Analytics , Customer Insights , infographics , Restaurant Marketing , Restaurants According to the Deloitte Restaurant of the Future Survey, restaurant technology is helping QSRs drive conversions and build customer loyalty. Step into any fast food or quick service restaurant today, and you’ll find technology has impacted everything from ordering to marketing to oper...

5 Mobile Marketing Tactics Your Restaurant Must Deploy This Quarter Manthan Editorial Desk April 16, 2019 Analytics , Blog , Campaign Management , Customer Analytics , Customer Data , customer engagement , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Marketing Strategy , Personalization , Real-time Personalization , Restaurant Marketing , Restaurant Mobile Apps , Restaurants According to reports, orders placed via smartphones and mobile apps will become a $38 billion industry and makeup nearly 11% of all quick-service restaurant sales by 2020. In 2016, a Nielsen study showed us that millennials are the largest group of smartphone users, as well as the generation that di...

Analytics changing restaurant business

10 Ways Analytics is Changing Restaurant Business Manthan Editorial Desk April 11, 2019 Analytics , Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Personalization , Restaurant Marketing , Restaurants Restaurant owners are sitting on a ton of data – from employee information to mobile apps, supply chain logistics to touchscreen kiosks, e-commerce numbers to social media reviews....

NRF 2019: Which Retail Experts found what they were looking for? Manthan Editorial Desk January 25, 2019 Blog , Expert Roundup , Interview , NRF Quick follow up with the retail influencers to see if they found what they were looking for at NRF 2019. Click to know what each the retail expert has to say....

Interview with Kirk Borne | Big Data Hype? The Worst is Behind Us Manthan Editorial Desk January 11, 2019 Blog , Interview , NRF Dr. Kirk Borne, Big Data & Data Scientist, Global Speaker, Astrophysicist and Space Scientist- shares his views on how data driven scientific solutions helps improve a business situation....

Predictive Analytics – A Necessity for Retailers: Interview with Mindtree Manthan Editorial Desk January 11, 2019 Blog , Interview , NRF , Retail Analytics Vinaysheel Palat Global Head of Consulting for Retail, CPG and Manufacturing and Ronojoy Guha, a specialist in predictive analytics for Merchandising, Stores and Supply Chain logistics shares their top three tips that retailers need to focus on in 2019, to compete profitably. ...

BIG Expectations: 15 Retail Experts tell us what they expect from NRF 2019 Manthan Editorial Desk January 4, 2019 Blog , Expert Roundup , NRF As always, we talked to several retail experts to find out what they are looking forward to seeing at NRF this year, and here’s what they had to say:...

3 Things Every Retail Marketer Needs (and where your current marketing tools may be letting you down) Bhavna Sachar January 3, 2019 Blog , Campaign Management , Churn management , customer engagement , Customer Journey , Customer Life-cycle Marketing , Customer Marketing , Data-Driven Marketing , Mobile , Multichannel Marketing , next-best actions , Path-to-purchase , Personalization The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store...

Augmented Retail Analytics – Supporting Human Intelligence With Superhuman AI Capabilities Ajith Nayar January 2, 2019 Blog , Customer Centric Merchandising , customer experience , in store experience , in-store practices , in-store retail analytics , Merchandise Analytics , predictive analytics in retail , Real time Analytics , Retail Analytics , retail business intelligence , retail customer experience , retail intelligence , Store of the future The concept of augmented intelligence is not to replace humans, but to support human intelligence, meet their shortcomings, speed-up the repetitive processes, and enable them to take quicker and smarter decisions. ...

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