Articles in Category : Blog
5 Mobile Marketing Tactics Your Restaurant Must Deploy This Quarter
April 16, 2019
Analytics , Blog , Campaign Management , Customer Analytics , Customer Data , customer engagement , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Marketing Strategy , Personalization , Real-time Personalization , Restaurant Marketing , Restaurant Mobile Apps , Restaurants
According to reports, orders placed via smartphones and mobile apps will become a $38 billion industry and makeup nearly 11% of all quick-service restaurant sales by 2020. In 2016, a Nielsen study showed us that millennials are the largest group of smartphone users, as well as the generation that di...
10 Ways Analytics is Changing Restaurant Business
April 11, 2019
Analytics , Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Personalization , Restaurant Marketing , Restaurants
Restaurant owners are sitting on a ton of data – from employee information to mobile apps, supply chain logistics to touchscreen kiosks, e-commerce numbers to social media reviews....
3 Things Every Retail Marketer Needs (and where your current marketing tools may be letting you down)
January 3, 2019
Blog , Campaign Management , Churn management , customer engagement , Customer Journey , Customer Life-cycle Marketing , Customer Marketing , Data-Driven Marketing , Mobile , Multichannel Marketing , next-best actions , Path-to-purchase , Personalization
The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store...
Augmented Retail Analytics – Supporting Human Intelligence With Superhuman AI Capabilities
January 2, 2019
Blog , Customer Centric Merchandising , customer experience , in store experience , in-store practices , in-store retail analytics , Merchandise Analytics , predictive analytics in retail , Real time Analytics , Retail Analytics , retail business intelligence , retail customer experience , retail intelligence , Store of the future
The concept of augmented intelligence is not to replace humans, but to support human intelligence, meet their shortcomings, speed-up the repetitive processes, and enable them to take quicker and smarter decisions. ...