Articles in Category : Blog
3 Things Every Retail Marketer Needs (and where your current marketing tools may be letting you down)
January 3, 2019
Blog , Campaign Management , Churn management , customer engagement , Customer Journey , Customer Life-cycle Marketing , Customer Marketing , Data-Driven Marketing , Mobile , Multichannel Marketing , next-best actions , Path-to-purchase , Personalization
The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store...
Augmented Retail Analytics – Supporting Human Intelligence With Superhuman AI Capabilities
January 2, 2019
Blog , Customer Centric Merchandising , customer experience , in store experience , in-store practices , in-store retail analytics , Merchandise Analytics , predictive analytics in retail , Real time Analytics , Retail Analytics , retail business intelligence , retail customer experience , retail intelligence , Store of the future
The concept of augmented intelligence is not to replace humans, but to support human intelligence, meet their shortcomings, speed-up the repetitive processes, and enable them to take quicker and smarter decisions. ...
Customer Centric Algorithmic Merchandising, The Next Game Changer In Retail
December 14, 2018
Analytics trends , Blog , Customer Centric Merchandising , Customer Centric Retailing , customer experience , customer experience center , Merchandise Analytics , Merchandise Assortment , merchandise planning , Retail Analytics , retail customer experience
Let’s dwell on how algorithmic merchandising can have a huge impact during the different stages of a seasonal or cyclical retail business. ...
Automation and Augmentation of Retail Data and Analytics | NRF 2019
December 12, 2018
Analytics trends , Blog , Customer Centric Retailing , IOT , predictive analytics in retail , Retail Analytics , retail business intelligence , retail customer experience , Retail data , retail intelligence
As data explodes, the human ability to manually explore data, to find out issues or opportunities, and to device tactics to address them, is becoming a thing of the past. Read more to find out how a retailer can adapt to this change....