Articles in Category : Blog

Automation and Augmentation of Retail Data and Analytics | NRF 2019 Ajith Nayar December 12, 2018 Analytics trends , Blog , Customer Centric Retailing , IOT , predictive analytics in retail , Retail Analytics , retail business intelligence , retail customer experience , Retail data , retail intelligence As data explodes, the human ability to manually explore data, to find out issues or opportunities, and to device tactics to address them, is becoming a thing of the past. Read more to find out how a retailer can adapt to this change....

Analytics & Insights: Interview with rue21’s Chief Analytics Officer, Mark Chrystal Manthan Editorial Desk December 6, 2018 Blog , Customer Analytics , Interview Manthan interviews Mark Chrystal, Chief Analytics Officer at rue21 on the role of analytics, his talk at NRF Big Show and the future of retail. ...

[Infographic] Why will you attend NRF 2019? Manthan Editorial Desk December 4, 2018 Blog , Customer Analytics , infographics , Retail Analytics , Supplier Collaboration , Target One , Vendor Link This year at the NRF Retail Big Show 2019, Manthan will be showcasing The Store That Knows. This offers analytics and insights 24x7, giving you smart recommendations while implementing your decisions. All in natural language....

How to assess your data requirements when implementing a Customer Data Platform Sanjay Kupae November 23, 2018 Blog , Customer Analytics , Customer Data Platform Customer data is no longer just an analytics requirement, or something used to send out marketing messages - it is the source of critical competitive advantage for a B2C business....

Retail Prophet Doug Stephens Interview: The store of the future won’t be a “store” Manthan Editorial Desk November 12, 2018 Blog , Customer Centric Retailing , Interview , Retail Analytics Changes are rampant in the retail industry. Every day we hear of both big brands (and small ones) closing shop or downsizing in an effort to stay lean and competitive. ...

Build or buy a Customer Data Platform? Here’s the answer Varij Saurabh October 29, 2018 Blog , Customer Analytics , Customer Data Platform , Omni channel retail , Omnichannel Retail , single customer view , Single View Of Customer Any marketer looking to invest in a CDP will have to grapple with the build vs. buy conundrum. Here we compare the build and buy options, with focus on time to value...

The Identity Puzzle in Customer Data Management Sameer Narula October 26, 2018 Blog , Customer Analytics , Customer Data Platform In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolizing his various powers and knowledge....

Move Over Nostradamus: Prescriptive Analytics Takes Control of Customer Engagement Bhavna Sachar October 5, 2018 Blog , Customer Analytics , customer engagement , Next best offer , next-best actions , Prescriptive analytics Talk about how machine learning can predict and recommend based on various factors. In fashion, decisions such as color, size, fabric, design, style, preferred price range, where to promote are important. Similarly, in grocery, flavour, nutrition, convenience of use, dietary preferences, price point...