In the tech industry, especially us marketing technology providers, have a tendency to overuse buzz words and phraseology. And, as we all know, leopards don’t change their spots. So, when I was asked to draft a post on The Internet of Things (IoT), I contemplated using the following for a post title: Death to the Smartphone.
But does IoT mean that the smartphone is going away? Do a quick Google search and many bloggers say yes. But we haven’t even perfected our use of the smartphone yet, especially in terms of connecting with the consumer. In addition, consider this data:
- Nearly 3/4’s of all people in the US that access the Internet also use a smartphone
- Depending on your source, estimates show that 70-90% of the US population access the Internet