For the un-initiated, visit frequency of a guest is the number of times a guest visits a restaurant in the period. It is an important driver of sales, if not the most. So the big question:
How can you drive guest frequency in your restaurant?
To increase visit frequency, it is important to understand how guests perceive you and why they are or aren’t coming in as regularly as you would like. What makes a guest visit and continue to revisit the restaurant is the overall experience he/she gets. Experience can mean different things to different people but is mostly a combination of:- Taste/Menu
- Perceived Value (Price)
- Service
- Ambience/Atmosphere
- Their orders
- What are they ordering?
- When are they ordering?
- How are they ordering?
- How much are they ordering?
- Their in-store behavior
- What do they do in the restaurant/on the website/on the app
- What are they saying in
- Surveys
- Feedback
- Social media
- Guest Segmentation
- Digital Engagement
- Real Time engagement
- Feedback Insights