The big use case of IoT in customer marketing is the use of Beacons. Beacons can be leveraged to engage customers in real time when they are in the store and willing to make a purchase.
The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics.
Calculating marketing ROI, or ROMI, is a challenge for most marketer’s today. Read more to learn about the obstacles related to marketing measurement and analytics.
If there is one reason as to why retail companies can have a healthy bottom line, it is because of their ‘like-for-like’ (LFL) growth. But sustaining growth in the LFL stores is a challenge faced across geographies and retailers.
Manthan’s point of view on the market trends such as the Internet of Things (IoT), customer journeys and beacon technologies.
The final post in a five part blog series on the 4 A’s a marketing. Hillary Ashton summarizes this new marketing framework with a particular emphasis on the fourth “A” – analytics. Best-in-class marketers are using technologies and analytical skillsets to become better at the 4A’s of marketing, from Agile through Appropriate.
Consumer businesses can strive for higher than industry growth rates when they leverage predictive analytics to address customer churn.
The fourth in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton covers how effective marketers interact with their customers for better loyalty, which includes customer insights and personalized marketing approaches.
A classic story of ‘marketing gone wrong’ – when businesses fail to see their customers in the context of the complete brand experience, from awareness, consideration and conversion through customer service.