Blog

IOT: Staying Focused on the Customer
Part-2:The Internet of Things: Staying Focused on the Customer   Joanna Beerman     April 8, 2015   Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile

The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics.

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Marketing Measurement
The #1 Challenge Related to Marketing Measurement   Gayla Todd     April 7, 2015   Analytics , Customer Analytics , Marketing Analytics , Marketing Measurement , Marketing Technology Officer , Predictive Analytics

Calculating marketing ROI, or ROMI, is a challenge for most marketer’s today. Read more to learn about the obstacles related to marketing measurement and analytics.

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Collaborative category management
Can Collaborative Category Management Drive Sustainable Like-for-Like Growth in Retail?   Vineeth Abraham     April 7, 2015   Retail Insights , Supplier Collaboration , Supply Chain

If there is one reason as to why retail companies can have a healthy bottom line, it is because of their ‘like-for-like’ (LFL) growth. But sustaining growth in the LFL stores is a challenge faced across geographies and retailers.

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Internet of Things in Retail
Part-1:The Internet of Things: Considerations for Marketers   Joanna Beerman     April 1, 2015   Analytics , Beacons , Customer Analytics , Customer Journey , Internet of Things , Marketing Strategy , Mobile

Manthan’s point of view on the market trends such as the Internet of Things (IoT), customer journeys and beacon technologies.

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Marketing Analytics
The New 4 A’s of Marketing: Analytics is the Glue   Hillary Ashton     March 31, 2015   Agile Marketing , Attribution , Customer Analytics , Customer Insights , Marketing Analytics , Marketing Measurement , Marketing Strategy , Marketing Technology Officer , Personalization

The final post in a five part blog series on the 4 A’s a marketing. Hillary Ashton summarizes this new marketing framework with a particular emphasis on the fourth “A” – analytics. Best-in-class marketers are using technologies and analytical skillsets to become better at the 4A’s of marketing, from Agile through Appropriate.

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Customer Retention
New Guide: Building Marketing Campaigns to Reduce Customer Churn   Sanjay Kupae     March 27, 2015   Campaign Management , Customer Analytics , Customer Marketing , Marketing Strategy , Predictive Analytics , Retention

Consumer businesses can strive for higher than industry growth rates when they leverage predictive analytics to address customer churn.

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Marketing Personalization
The New 4 A’s of Marketing: Personalization   Hillary Ashton     March 26, 2015   Customer Analytics , Customer Insights , Marketing Strategy , Personalization

The fourth in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton covers how effective marketers interact with their customers for better loyalty, which includes customer insights and personalized marketing approaches.

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Jingle the Dog
Why Marketers Should Care about Jingle the Dog   Joanna Beerman     March 25, 2015   Analytics , Customer Analytics , Customer Insights , Customer Journey

A classic story of ‘marketing gone wrong’ – when businesses fail to see their customers in the context of the complete brand experience, from awareness, consideration and conversion through customer service.

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Getting the Most Out of Customer Data
Getting the Most Out of Customer Data   Naini Mandala     March 24, 2015   Analytics , Customer Analytics , Customer Data , Marketing Strategy , Third Party Data Providers

Marketers can observe great returns by leveraging the combination of third party data and internally-sourced data for customer insights.

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