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Customer Lifetime Value
Increasing Customer Lifetime Value (CLV) in e-Commerce   Sanjay Kupae     May 3, 2016   E-commerce , Omni channel retail , Personalization

e-Commerce retailers can increase customer lifetime values (CLV) through customer journey analytics and tracking the customer’s path to purchase

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Retail Data Monetization
Retail Data Monetization: Are you sitting on top of a retail goldmine?   Vineeth Abraham     August 18, 2015   Retail Insights , Supplier Collaboration , Supply Chain

Retailers have a treasure trove in their retail trade data, which if shared with the suppliers though proper data sharing platforms can generate a steady revenue stream.

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Customer Segmentation
7 Ways to Define Winning Customer Segments   Joanna Beerman     July 22, 2015   Analytics , Campaign Management , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Marketing Analytics , Marketing Strategy , Predictive Analytics , Retention

Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics.

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Market Segmentation vs. Customer Segmentation
Battle of The Segments: Market Segmentation vs. Customer Segmentation   Joanna Beerman     July 20, 2015   Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Market Segmentation , Marketing Analytics , Marketing Strategy

When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance?

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Marketing Metrics Cheat Sheet
A Marketing Metrics Cheat Sheet for Data-Driven Marketers   Joanna Beerman     July 14, 2015   Analytics , Customer Analytics , Customer Data , Customer Insights , Data-Driven Marketing

What marketing metrics really matter? Should there be a standard set of marketing metrics that every marketer knows? How do you know which metrics are the right metrics for your business?

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Data-Driven Marketing
Becoming a Data-Driven Marketer   Joanna Beerman     June 29, 2015   Analytics , Customer Analytics , Customer Data , Customer Insights , Data-Driven Marketing , Marketing Analytics , Marketing Measurement , Predictive Analytics

What does data-driven marketing really mean? Manthan Director of Marketing Joanna Beerman explores four activities required to be a data-driven marketer.

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The 4 Marketing Skills
Webinar:The 4 Marketing Skills You Need to Survive   Joanna Beerman     June 24, 2015   Agile Marketing , Analytics , Attribution , Customer Analytics , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics

Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer.

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Retail Safety Stock
Do Not Let Safety Stock Hold You Down: Stock What Your Customers Want   Vineeth Abraham     June 23, 2015   Retail Insights , Supplier Collaboration , Supply Chain

Improved visibility and streamlined processes can help retailers optimize safety stock levels. It will not only improve inventory management and assortment at store level but also bring accuracy in demand forecasting. All this, while freeing hold up cash in the form of buffer stocks – easing pressure on space and capital.

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CMO Leadership Forum
Overheard in the Market-Argyle CMO Leadership Forum   Hillary Ashton     June 18, 2015   Agile Marketing , Campaign Management , Customer Analytics , Customer Marketing , Marketing Events , Marketing Strategy

Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California.

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