e-Commerce retailers can increase customer lifetime values (CLV) through customer journey analytics and tracking the customer’s path to purchase
Retailers have a treasure trove in their retail trade data, which if shared with the suppliers though proper data sharing platforms can generate a steady revenue stream.
Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics.
When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance?
What marketing metrics really matter? Should there be a standard set of marketing metrics that every marketer knows? How do you know which metrics are the right metrics for your business?
What does data-driven marketing really mean? Manthan Director of Marketing Joanna Beerman explores four activities required to be a data-driven marketer.
Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer.
Improved visibility and streamlined processes can help retailers optimize safety stock levels. It will not only improve inventory management and assortment at store level but also bring accuracy in demand forecasting. All this, while freeing hold up cash in the form of buffer stocks – easing pressure on space and capital.
Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California.