The third in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton comments on the importance of justifying the value of marketing and its overall contribution to business performance. Discussion includes commentary on marketing metrics and attribution.
The second in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton explores the importance of agile marketing in today’s digital landscape.
Data Sharing in retail can help retailers and suppliers draw actionable insights and react better to shopper demand
Retailer – supplier collaboration can enable transparency in stock movement to ensure timely inventory and accurate demand estimation which prevents out-of-stock situations.
Key takeaways from the 2015 American Marketing Association’s Analytics with a Purpose event in San Diego, California, include the growing pressure on marketers to justify ROI, the use of data-driven insights to engage customers and the importance of relevance in marketing tactics.
Integrate your suppliers onto a high performance network to align business goals and transform retail growth
With the rapid evolution of shopping behaviour and the explosion of retail data, retailers and suppliers need to utilize big data and analytics to optimize their supply chain and provide tailored shopping experiences.