Blog

Getting the Most Out of Customer Data
Getting the Most Out of Customer Data   Naini Mandala     March 24, 2015   Analytics , Customer Analytics , Customer Data , Marketing Strategy , Third Party Data Providers

Marketers can observe great returns by leveraging the combination of third party data and internally-sourced data for customer insights.

READ MORE

4 A's of Marketing
The New 4 A’s of Marketing: A Call for Accountability   Hillary Ashton     March 19, 2015   Attribution , Customer Analytics , Marketing Measurement , Marketing Strategy

The third in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton comments on the importance of justifying the value of marketing and its overall contribution to business performance. Discussion includes commentary on marketing metrics and attribution.

READ MORE

Agile Marketing
The New 4 A’s of Marketing: A Focus on Agile Marketing   Hillary Ashton     March 17, 2015   Agile Marketing , Customer Analytics , Marketing Strategy

The second in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton explores the importance of agile marketing in today’s digital landscape.

READ MORE

Retail Data Sharing
Retail Data Sharing: Put Your Idle Data To Work And Boost Profits   Vineeth Abraham     March 17, 2015   Retail Data Sharing , Supplier Collaboration

Data Sharing in retail can help retailers and suppliers draw actionable insights and react better to shopper demand

READ MORE

Top Marketers
Marketers: How to Be in the Top 13%   Hillary Ashton     March 11, 2015   Customer Analytics , Marketing Strategy , Predictive Analytics

The first in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton explains how marketers can succeed in the new age of digital disruption.

READ MORE

Prevent Out-of-Stock
Prevent Out-of-Stock and Empty Aisles to Delight Your Shoppers   Vineeth Abraham     March 11, 2015   Supplier Collaboration , Supply Chain

Retailer – supplier collaboration can enable transparency in stock movement to ensure timely inventory and accurate demand estimation which prevents out-of-stock situations.

READ MORE

IOT: Staying Focused on the Customer
Overheard in the Market: AMA Analytics with a Purpose Event   Joanna Beerman     March 10, 2015   Analytics , Customer Analytics , Marketing Events , Personalization

Key takeaways from the 2015 American Marketing Association’s Analytics with a Purpose event in San Diego, California, include the growing pressure on marketers to justify ROI, the use of data-driven insights to engage customers and the importance of relevance in marketing tactics.

READ MORE

Integrating suppliers
Improve Decision Making by Integrating Suppliers Onto an Intelligent Network   Vineeth Abraham     March 3, 2015   Supplier Collaboration , Supply Chain

Integrate your suppliers onto a high performance network to align business goals and transform retail growth

READ MORE

Supplier Management
What is Supplier Management?   Vineeth Abraham     February 10, 2015   Supplier Collaboration , Supply Chain

Supplier Management is the process of effectively engaging with suppliers to align business goals, across the supplier lifecycle, from supplier on-boarding to de-listing

READ MORE

Leave a comment