Randy Crimmins, EVP/Chief Strategy Officer at Relationshop (formerly GoThink!) shares his expectations with omni-channel marketing, retail technology innovations and AI- driven future of grocery chains
Dr. Kirk Borne, Big Data & Data Scientist, Global Speaker, Astrophysicist and Space Scientist- shares his views on how data driven scientific solutions helps improve a business situation.
Vinaysheel Palat Global Head of Consulting for Retail, CPG and Manufacturing and Ronojoy Guha, a specialist in predictive analytics for Merchandising, Stores and Supply Chain logistics shares their top three tips that retailers need to focus on in 2019, to compete profitably.
As always, we talked to several retail experts to find out what they are looking forward to seeing at NRF this year, and here’s what they had to say:
The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store
The concept of augmented intelligence is not to replace humans, but to support human intelligence, meet their shortcomings, speed-up the repetitive processes, and enable them to take quicker and smarter decisions.
Let’s dwell on how algorithmic merchandising can have a huge impact during the different stages of a seasonal or cyclical retail business.
As data explodes, the human ability to manually explore data, to find out issues or opportunities, and to device tactics to address them, is becoming a thing of the past. Read more to find out how a retailer can adapt to this change.