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Customer Data Integration (CDI)
A sub-set of Manthan’s MDM program, CDI is designed to ensure that all departments of your business have real-time access to updated, consolidated customer vital statistics and intelligence. This includes contact information, customer-value metrics, and inputs via interactions such as call centre or marketing overtures.
The CDI also collates data irrespective of whether the data originates from any of multiple sources and/or is duplicated or contrary.
Since many businesses may maintain redundant and inconsistent customer data, Manthan focuses on delivering valid customer information to all relevant departments. Thus ensuring they have constant access to holistic and contextual views of customer information.
Manthan CDI helps you derive the full value of unified and accurate customer views in your intelligence systems. The result? Aligned touch points across products/departments, sales revenue enhancements, better managed external clients, improved customer retention and service, increased pricing efficiencies across buying organizations,
and better compliance.
Manthan CDI equips you with these critical answers
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- Who your customers are.
- If they’ve changed addresses.
- How many kids they have.
- Where they shopped last.
- What their last purchase amounted to.
- What their lifetime value to your business is.
- What brands they prefer.
- What socio-economic set they belong to.
- What their privacy preferences are.
- What clubs they belong to.
- Why they chose to shop with you.
- What their purchase history has been.
- Which of your departments last contacted them.