Continuous Category Management

	Sample CCM Offerings
Category review services on offer: Pricing. Price Shielding for Private label brands. Products. SKU rationalization: Adds and deletes based on GM and value contribution. Line changes. Analysis by sub-category. Promotions. Promotions RoIe from historical data. Determine which promotions work for a particular category/product line. Marketing. Brand switching behavior. Customer loyalty.

When it comes to Category Management, retail businesses like yours, are simply swamped. With deep domain expertise, and experience from multiple engagements with leading retail businesses, Manthan Continuous Category Management collapses response times. Thus helping you pre-empt problems, and enjoy large savings.

Our CCM solutions make retail merchandising decisions more effective by bridging category planning, implementation and monitoring. This dramatically improves profitability and makes your business more competitive. It helps decision-makers manage more items and programs, in paradigms of increasing complexity and sophistication. Manthan Continuous Category Management delivers on-going savings.

Analyst Highlight
Gartner on Outsourced Analytics Manthan Systems was featured in Gartner research ‘New retail business intelligence technologies that retailers should consider (23 September 2008)’ focusing on outsourced analytics for key merchandising processes. Gartner says, “Category reviews, customer segment analysis and planogram development are all examples of ongoing analytics that can be outsourced today. Retailers lacking the people and time to conduct the analysis required to get the most from their data should consider outsourcing. In addition to reducing the need to hire full-time staff, retailers can benefit from outsourcers' analytical methodology and knowledgeable resources, as well as datasets to which the outsourcer has access.”

Manthan CCM gives you the answers to key category planning
questions like:

• What are the global/ local trends for this category?
• Who is my competition and how do I compare?
• Should I invest or divest in this category?
• Should I have a private label in this category?
• How does my private label compare with National Brands?
• How should I price this category?
• Which products should I promote?
• How are my promotions impacting category performance?
• Are there untapped market opportunities?

Get the Manthan CCM advantage

• Exclusive focus on retail.
• Ability to blend technology and business analysis.
• Covers the gamut of data analysis including collection, management, reporting, information management, insights etc.
• Uses proprietary tools.
• Data specialists with a breadth of skills.
• Reduces plan cycle time.
• Allows mid-stream corrections.
• Improves retailer-supplier alignment.
• Enables continual plan improvement.
• Reduces cost, while enhancing scale, speed and focus via an offshore team.